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Kimberly-Clark Loses Ground to Procter & Gamble

By Demitri Kalogeropoulos - Updated Oct 23, 2018 at 4:48PM

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The consumer products specialist announced an overall sales decline.

Coming into the third-quarter earnings report, Kimberly-Clark (KMB 0.83%) investors had modest expectations for the consumer products giant's business outlook. Sales growth trends have been disappointing lately, and profits are being pinched by rising commodity costs that the company hasn't been able to pass along to customers through higher prices.

In its report released this week, Kimberly Clark wasn't able to show much progress in addressing those core challenges. The company signaled bigger changes ahead, though, as CEO Thomas Falk will be stepping down from his leadership position.

Let's take a closer look at the results.


Q3 2018

Q3 2017

Year-Over-Year Change


$4.6 billion

$4.7 billion


Net income

$451 million

$567 million


Earnings per share




Data source: Kimberly-Clark's financial filings.

What happened this quarter?

Broader trends held steady, with revenue falling in the core U.S. market and only expanding modestly in developing markets. Kimberly-Clark's profitability continued to fall due to rising input costs for commodities like plastic, pulp, and oil.

A woman pushing a stroller in the baby-cary supply aisle of a store.

Image source: Getty Images.

Highlights of the quarter:

  • Reported revenue slipped 2%, though after adjusting for foreign currency swings, organic sales increased 1%. That marked an acceleration over the prior quarter's flat result but still implied market-share losses. Rival Procter & Gamble (PG 2.30%), in contrast, posted a much-stronger 4% sales boost for the period.
  • Selling prices inched higher by 1% to represent a minor improvement over the prior quarter. The increase didn't send demand lower, either, as sales volumes rose 1%.
  • Kimberly-Clark again posted lower sales in the key U.S. market, which delivers a disproportionate amount of its annual earnings. Gains were more robust outside of the U.S.
  • Reported earnings fell 19%, but most of that slump can be explained by temporary exchange rate shifts. Adjusted profits, on the other hand, fell 7% as higher input prices more than offset savings from the company's cost-cutting program.
  • The company spent $173 million repurchasing its stock and delivered $347 million to shareholders through dividends.

What management had to say

CEO Thomas Falk, who announced he is stepping down at the end of 2018, highlighted the company's steady earnings performance despite major market challenges and the volatility brought on by the company's price-boosting projects. "We delivered ... organic sales growth," Falk said, "reflecting our initiatives to improve selling prices."

"While our profitability was impacted by significant commodity and currency headwinds," Falk explained, "we continue to launch innovations, pursue our growth priorities and invest in our brands for long-term success." Executives said they were especially pleased with progress in the restructuring program that, combined with cost cuts, has allowed for significant cash returns to shareholders while Kimberly-Clark reported only modest earnings declines.

Looking forward

Management affirmed their outlook for a 1% organic sales boost this year compared to last year's flat result. That's a bit sluggish considering P&G is targeting healthier growth of between 2% and 3%.

Meanwhile, surging commodity costs spurred a second straight minor downgrade to Kimberly-Clark's earnings forecast, as adjusted profits are now expected to fall by at least 5% rather than declining between 2% and 5%.

Michael Hsu will take over the CEO position from Falk on Jan. 1 after serving as Kimberly Clark's chief operating officer since early 2017. His immediate challenge will be to keep sales volumes steady while implementing price increases across the portfolio. The incoming CEO will have the opportunity to make bigger changes to the growth strategy, too, which may be needed given Kimberly Clark's persistent struggles in its core U.S. consumer products segment.

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Stocks Mentioned

Kimberly-Clark Corporation Stock Quote
Kimberly-Clark Corporation
$129.41 (0.83%) $1.07
The Procter & Gamble Company Stock Quote
The Procter & Gamble Company
$145.05 (2.30%) $3.26

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