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PVH's Expansion Into Europe and Asia Pays Off

By Leo Sun - Apr 1, 2019 at 11:46AM

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The parent company of Tommy Hilfiger and Calvin Klein finds new customers overseas.

Shares of PVH (PVH -1.40%) recently rallied after the apparel retailer's fourth-quarter numbers topped Wall Street's expectations. Its revenue fell 1% annually to $2.48 billion, but still beat estimates by $70 million.

PVH's prior-year quarter's results included an extra week of sales. Its comparable store sales, which align the calendar years, rose 5% at Tommy Hilfiger's North American unit, 16% at its international unit, and 6% at Calvin Klein's international unit. Calvin Klein's North American comps declined 1%, and Heritage Brands' comps stayed flat.

A man wearing Tommy Hilfiger apparel.

Image source: Tommy Hilfiger.

PVH's non-GAAP earnings rose 16% to $1.84 per share, beating estimates by eight cents. On a GAAP basis, its EPS rose 50% to $2.09. Foreign exchange headwinds reduced both its non-GAAP and GAAP earnings by nine cents per share.

For 2019, PVH expects its revenue to rise 4% (5% on a constant currency basis), with sales growth across all three brands. It expects its non-GAAP EPS to rise 8% to $10.40. PVH's growth looks stable, but does it justify the stock's rally of nearly 40% this year?

Surviving the tough retail apparel market

PVH previously struggled with the rise of fast fashion rivals, shifting consumer tastes, a slowdown in brick-and-mortar traffic, and tough competition from e-tailers.

However, all five of PVH's business segments generated positive comps growth in 2018 as it expanded across Europe and Asia, where it recently took direct control over its licenses in Hong Kong, Macau, Taiwan, Singapore, and Middle Asia. It has also bought out its joint venture in China to generate more direct sales from the country.


Comps growth (2018)*

Tommy Hilfiger (North America)


Tommy Hilfiger (International)


Calvin Klein (North America)


Calvin Klein (International)


Heritage Brands


Source: PVH Q4 earnings report. *Shifted basis.

Tommy Hilfiger clearly remains PVH's strongest brand, but CEO Emanuel Chirico noted that the company took "swift action" to address Calvin Klein's challenges in 2018, including restructuring moves and investments in the company's "talent, supply chain, consumer data and insights, and digital capabilities."

Half of PVH's revenue and 65% of its earnings (before interest and taxes) came from international markets in 2018. Chirico noted that demand for Tommy Hilfiger products remains robust across Europe, and that the region represents "the largest near-term regional growth opportunity for Calvin Klein."

Two women modeling Calvin Klein watches and apparel.

Image source: Calvin Klein.

As PVH focuses more on Europe and Asia, it plans to discontinue Calvin Klein's high-end apparel products and shutter its flagship store on Madison Avenue in New York. It also stated that G-III (GIII -1.61%), its women's apparel partner in North America, might take over CK's North American jeans business.

These moves indicate that PVH plans to keep offsetting its slower growth in North America with more aggressive growth in overseas markets. It also plans to keep expanding its digital ecosystem. In 2018, PVH's digital sales rose more than 20% and accounted for over 10% of its top line.

Expanding margins and a low valuation

PVH is generating positive comps growth as it expands its margins, which indicates that it's retaining its pricing power and keeping its expenses in check.


FY 2017

FY 2018

Gross margin



EBIT margin



Source: PVH Q4 earnings report.

At $130, PVH trades at less than 13 times this year's earnings. Two of its top rivals, VF Corp (VFC -1.30%) and Ralph Lauren (RL -1.63%), trade at 21 times and 17 times forward earnings, respectively.

Analysts expect VF's earnings to rise 20% this year, and for Ralph Lauren's earnings to improve 16%. Those growth rates are higher than PVH's, but PVH's stock still looks cheap relative to its growth potential.

That's why PVH repurchased about 2.2 million shares of its stock last year for $300 million. It has spent $992 million buying back 9 million shares since the $1.25 billion plan's inception, and it recently added an extra $750 million to that authorization, which will last through 2023.

Is it time to buy PVH?

PVH's core brands are growing, its overseas efforts are paying off, its margins are expanding, and the stock looks cheap. Those factors make PVH a solid play in the tough apparel sector, and it could still have more room to run.

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Stocks Mentioned

PVH Corp. Stock Quote
PVH Corp.
$67.00 (-1.40%) $0.95
V.F. Corporation Stock Quote
V.F. Corporation
$46.97 (-1.30%) $0.62
Ralph Lauren Corporation Stock Quote
Ralph Lauren Corporation
$98.30 (-1.63%) $-1.63
G-III Apparel Group, Ltd. Stock Quote
G-III Apparel Group, Ltd.
$24.48 (-1.61%) $0.40

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

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