Shares of Alibaba (NYSE:BABA) recently rose after the Chinese tech giant posted its first-quarter numbers. Its revenue jumped 42% annually to 114.9 billion RMB ($16.7 billion), topping estimates by $880 million.

Its adjusted net income surged 54% to 30.9 billion RMB ($4.5 billion), or $1.83 per ADS, which also beat expectations by $0.34. That earnings beat looked solid, but will it give Alibaba enough momentum to rally amid concerns about the U.S.-China trade war and tariffs?

Alibaba's offices in Hangzhou.

Image source: Alibaba.

The core commerce business remains robust

Alibaba's core commerce revenue grew 44% annually to 99.5 billion RMB ($14.1 billion) and accounted for 87% of its top line. Its operating profit also grew by 52% to 35 billion RMB ($5 billion), and it remained the company's only profitable business unit.

Physical goods general merchandise volume (which includes the value of all goods sold across the platform) rose 34% annually at Tmall, its main business-to-consumer marketplace. That growth was fueled by a higher number of customers and higher average spending per customer, which was largely attributed to stronger sales of fast-moving consumer goods, apparel, consumer electronics, and home furnishings.

Stronger sales of those higher-ticket products suggest that Chinese consumer spending remains robust despite the economic slowdown. We saw similar results at Alibaba's top rival (NASDAQ:JD), which recently reported accelerating revenue growth on stronger sales of electronics and home appliances.

Taobao, its main consumer-to-consumer platform, also expanded into lower-tier cities with a simpler app and referral programs on the mobile payment app Alipay (which Alibaba holds a major stake in). As a result, over 70% of Taobao's growth in annual active customers during the quarter came from "less developed" areas. That effort could widen Taobao's moat against its growing rival Pinduoduo, which sells cheaper generic products to lower-income shoppers.

Solid user growth with an ongoing expansion of its ecosystem

Alibaba finished the quarter with 755 million mobile monthly active users across its Chinese retail marketplaces, marking an increase of 34 million from the fourth quarter.

Alibaba also continued expanding its brick-and-mortar presence with its cashier-less grocery chain Hema, which now operates 150 locations across 17 Chinese cities. That smart retail effort, along with its food delivery platform, tether more businesses to Alipay and Alibaba's other services.

That ecosystem growth widens Alibaba's moat against Tencent (OTC:TCEHY), which owns Alipay's rival WeChat Pay and is a top investor in's biggest rival Meituan Dianping. Tencent is also a major investor in, which is partnered with Walmart in grocery deliveries.

Alibaba is also reportedly in talks to buy NetEase's (NASDAQ:NTES) cross-border e-commerce platform Kaola for $2 billion, which could complement the growth of its own cross-border platform Tmall International. Tmall International controlled 32.3% of China's cross-border e-commerce market in the first quarter, according to Analysys, while Kaola claimed a 24.8% share.

Alibaba also continues to expand overseas with Lazada, the largest e-commerce platform in Southeast Asia, where its orders and mobile daily active users both doubled annually. Its international businesses, led by its overseas marketplace AliExpress, also expanded with 29% annual sales growth during the quarter.

Tiny parcels in a tiny shopping cart on a laptop keyboard.

Image source: Getty Images.

But Alibaba's other businesses are still racking up losses

Alibaba's ability to juggle so many expansion efforts and investments at its core commerce business is impressive. However, its two other major businesses -- cloud computing and digital media and entertainment -- remain deeply unprofitable.

Its cloud revenue rose 66% annually to 7.8 billion RMB ($1.1 billion), fueled by both higher numbers of customers and higher revenue per customer. Its operating loss narrowed from 2.1 billion RMB to 1.5 billion RMB ($210 million), but it won't be profitable anytime soon. Alibaba Cloud remains the top cloud platform in China, but it faces growing competition from Tencent Cloud, which tethers businesses to its WeChat, QQ, and other services. Therefore Alibaba doesn't have much room to expand the unit's margins with price hikes.

Its digital media revenue rose 6% annually to 6.3 billion RMB ($900 million), and its operating loss narrowed slightly from 4.3 billion RMB to 3.2 billion RMB ($450 million). I've repeatedly argued that Alibaba should consider spinning off this unit for two reasons: Youku Tudou and Alibaba Music are distant underdogs in the streaming video and music markets, respectively, and Alibaba Pictures' movies are high-risk investments with unpredictable returns.

Alibaba's operating losses at those businesses are ugly, but they're offset by the strong profitability of its core commerce business. This balance makes it the exact opposite of Amazon, which supports its lower-margin marketplaces with its higher-margin cloud business.

So will Alibaba rally higher?

Alibaba trades at 20 times forward earnings, which is cheap relative to its earnings growth. However, investors are likely wary of this stock due to trade war jitters and the depreciation of the yuan against the dollar. But as I said before, Alibaba is still one of the best long-term plays on China. Investors who ride out this near-term volatility could be well-rewarded within a few years.

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium advisory service. We’re motley! Questioning an investing thesis -- even one of our own -- helps us all think critically about investing and make decisions that help us become smarter, happier, and richer.