The D-O double G has made Dunkin' (NASDAQ:DNKN) his house. The rap legend/cooking show host (with Martha Stewart) who serves as a brand ambassador for Beyond Meat (NASDAQ:BYND) has appeared in ads for the coffee chain touting its plant-based sandwiches made from Beyond's products.
Now, the two companies and the music icon have released a line of clothes. The limited-edition clothing line went live on Feb. 5 and it will only be sold on a pop-up website.
What are Dunkin', Snoop, and Beyond doing?
The three partners are leveraging their audiences to promote each other via a novelty clothing line that's also meant to be fashionable. The line includes a number of clothing items inspired by Snoop and the two brands. They include:
- A green tracksuit using Beyond's colors with the words "Glazzed for Days" on the back
- Joggers with Beyond and Dunkin' logos and the word "Glazzzzy" on the leg
- A bomber jacket, sweatshirt, T-shirts and a beanie
The collection is inspired by Dogg's "love of donuts, iconic fashion sense, and trendsetting attitude," according to a press release.
Will fans bite?
The clothes will likely sell out as this type of promotion has generally worked well in the fast-food space but moving sweatshirts and hats is not the point. The main goal is bringing attention to the plant-based choices on Dunkin's menu. This should succeed in doing that which will be good for Dunkin' and Beyond.