Please ensure Javascript is enabled for purposes of website accessibility

Apple Considers Letting Users Use Third-Party Apps As Defaults

By Daniel B. Kline – Feb 20, 2020 at 11:42AM

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

The move would give consumers more choice.

Apple (AAPL 1.74%) has always been about pushing its own family of products. If you use an iPhone, for example, then the company's mail, music, and browser apps are defaults. You can use third-party apps, but they're generally harder to access than Apple's own family of apps.

Now, the company is considering letting its users change the default apps on their Apple devices, Bloomberg reported. That may change as the company may let users change the defaults as a way to fend off attention from regulators.

People look at iPhone's in an Apple store.

Apple is considering allowing users to change default apps on its devices. Image source: Apple.

What is Apple considering?

The mail, music, and Safari browser buttons are hardwired into the iPhone. Users can change their position in the phone's fixed bottom navigation but you can't swap out the Apple services for ones offered by its rivals.

That's offputting to consumers who prefer to use rival services. It also brings attention to Apple from regulators who wonder if Apple might be giving itself too big of an advantage.

The company is also considering allowing third-party music players (like rival Spotify) on its devices including the Homepod. That could increase Apple's appeal among people loyal to services they could not previously access easily (or in a few cases, at all) on Apple's closed system.

Is this a smart move?

By allowing customers to set their own defaults Apple would be increasing customer satisfaction and opening up its products to users who previously chose not to use them. It would also deflect attention from regulators and probably at very little cost to the company since many users would simply leve the defaults at factory settings.

Daniel B. Kline owns shares of Apple. The Motley Fool owns shares of and recommends Apple and Spotify Technology. The Motley Fool has a disclosure policy.

Invest Smarter with The Motley Fool

Join Over 1 Million Premium Members Receiving…

  • New Stock Picks Each Month
  • Detailed Analysis of Companies
  • Model Portfolios
  • Live Streaming During Market Hours
  • And Much More
Get Started Now

Stocks Mentioned

Apple Inc. Stock Quote
Apple Inc.
$153.40 (1.74%) $2.63
Spotify Stock Quote
$91.41 (2.55%) $2.27

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

Related Articles

Motley Fool Returns

Motley Fool Stock Advisor

Market-beating stocks from our award-winning analyst team.

Stock Advisor Returns
S&P 500 Returns

Calculated by average return of all stock recommendations since inception of the Stock Advisor service in February of 2002. Returns as of 09/27/2022.

Discounted offers are only available to new members. Stock Advisor list price is $199 per year.

Premium Investing Services

Invest better with The Motley Fool. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services.