Please ensure Javascript is enabled for purposes of website accessibility

Wendy's Set for GasBuddy App Takeover

By Rich Duprey - Mar 12, 2020 at 9:41AM

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

The fast-food restaurant's new breakfast menu will be splashed all over the app's ad space.

New breakfast menu branding from Wendy's (WEN -0.23%) will be featured across 100% of the GasBuddy travel and navigation app's advertising real estate.

From the home page to the popular "price spread" page, which features the price difference between the cheapest and most expensive gas stations in a user's area,  Wendy's ads will tout the restaurant's entry into the morning market.

Wendy's ads on GasBuddy's mobile app

Image source: GasBuddy.

Fueling the new breakfast wars

Breakfast has become the new focal point for quick-serve restaurants this year as McDonald's, Burger King, and Dunkin' have all launched promotions and new items for their morning menu.

Wendy's has made several forays into breakfast over the years, but none have been successful. The latest effort is a full-court press as it decided to roll out its new menu nationally, rather than test it first in several markets in stages.

Jimmy Bennett, Wendy's VP of media and social, said in a statement announcing the GasBuddy partnership: "This an important launch for us as we expand into the morning daypart. For the first time you can now get Wendy's breakfast at any location in the U.S."

GasBuddy says users of its app visit quick-serve restaurants 30 million times per month, which is why, it says, a growing number of restaurants and retailers are partnering with GasBuddy to advertise on the platform as a means of increasing visibility and store visits.

The app says Wendy's is the first brand to take on a full sponsorship of GasBuddy's most-viewed screens.


Invest Smarter with The Motley Fool

Join Over 1 Million Premium Members Receiving…

  • New Stock Picks Each Month
  • Detailed Analysis of Companies
  • Model Portfolios
  • Live Streaming During Market Hours
  • And Much More
Get Started Now

Stocks Mentioned

The Wendy's Company Stock Quote
The Wendy's Company
$19.09 (-0.23%) $0.04
McDonald's Corporation Stock Quote
McDonald's Corporation
$247.34 (-0.23%) $0.56
Dunkin' Brands Group, Inc. Stock Quote
Dunkin' Brands Group, Inc.

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

Related Articles

Motley Fool Returns

Motley Fool Stock Advisor

Market-beating stocks from our award-winning analyst team.

Stock Advisor Returns
S&P 500 Returns

Calculated by average return of all stock recommendations since inception of the Stock Advisor service in February of 2002. Returns as of 06/27/2022.

Discounted offers are only available to new members. Stock Advisor list price is $199 per year.

Premium Investing Services

Invest better with The Motley Fool. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services.