Please ensure Javascript is enabled for purposes of website accessibility

Microsoft Follows Apple, Nike in Closing Its Retail Stores Due to Coronavirus

By Daniel B. Kline - Updated Mar 17, 2020 at 12:16PM

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

The technology giant has not set a date to reopen.

With most Americans living under what amounts to house arrest, many retailers have decided to close their stores until the coronavirus pandemic passes. That list includes AppleNike, and now Microsoft (MSFT -0.60%), which took to Twitter to share its decision.

A Microsoft logo on its campus

Microsoft has made a decision to close all its stores. Image source: Microsoft.

What is Microsoft doing?

Most Microsoft retail stores are in malls. And while many malls have not technically closed, foot traffic has likely shrunk and many individual retailers have decided to shut down.

The company did not put a timeline on the closures. That makes sense, because the timing may vary in different markets or the company could choose to open on a limited basis (like, for example, taking appointments for repairs).

This is the right call

Microsoft has a robust online sales infrastructure. Aside from repairs, consumers can easily buy anything they need from the company's website without needing to leave the house. That's the safest choice for Microsoft's employees and its customers.

This type of shutdown is unfortunate, but necessary. By making these desicions quickly, Microsoft and other major players may make it easier for other retailers to follow suit, provided they're not selling items that are essential to help people get through the current coronavirus crisis.

Invest Smarter with The Motley Fool

Join Over 1 Million Premium Members Receiving…

  • New Stock Picks Each Month
  • Detailed Analysis of Companies
  • Model Portfolios
  • Live Streaming During Market Hours
  • And Much More
Get Started Now

Stocks Mentioned

Microsoft Corporation Stock Quote
Microsoft Corporation
MSFT
$255.29 (-0.60%) $-1.54
Apple Inc. Stock Quote
Apple Inc.
AAPL
$135.91 (-0.59%) $0.81
NIKE, Inc. Stock Quote
NIKE, Inc.
NKE
$99.82 (-2.33%) $-2.38
Twitter, Inc. Stock Quote
Twitter, Inc.
TWTR
$37.22 (-0.47%) $0.17

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

Related Articles

Motley Fool Returns

Motley Fool Stock Advisor

Market-beating stocks from our award-winning analyst team.

Stock Advisor Returns
311%
 
S&P 500 Returns
110%

Calculated by average return of all stock recommendations since inception of the Stock Advisor service in February of 2002. Returns as of 07/01/2022.

Discounted offers are only available to new members. Stock Advisor list price is $199 per year.

Premium Investing Services

Invest better with The Motley Fool. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services.