Chipotle (NYSE:CMG) has extended its free delivery offer until April 30. The fast-casual chain will deliver any order that's over $10 to customers within its delivery area nationwide.
The company has also taken steps to ensure orders arrive without being contaminated.
"Chipotle is taking additional precautions to help ensure customer safety during this time including: a tamper-evident packaging seal for delivery orders, in-app delivery tracker providing step-by-step real-time updates as your food travels to your location, and a place for special instructions so guests can request a contactless delivery when ordering digitally," the company wrote in a press release.
Saluting healthcare workers
The fast-casual chain is also offering free burrito boxes to healthcare facilities. Workers in the healthcare field can register their office until April 2 to receive a box of burritos delivered to the facility during world healthcare week (April 6-10).
In partnership with DoorDash, the company will give away a total of 100,000 burritos.
"We want to express our extreme gratitude by fueling the frontline workers at healthcare facilities across the country with real food," Chipotle Chief Marketing Officer Chris Brandt said in a press release. "It is our goal to bring joy and provide a little something extra for both the medical staff and our everyday guests."
Small, but important moves
With all its restaurants closed, Chipotle has to encourage delivery because many of its locations lack drive-throughs. Offering free delivery may encourage people to order more often. Giving free food to healthcare workers is simply a smart public relations move that's also a kind thing for the company to do.