The effects of COVID-19 have not left tech stocks like Alphabet (GOOGL 0.83%) (GOOG 0.72%) unscathed. Two analysts recently lowered their forecasts for the Google parent due to an expected drop in ad revenue. This comes after companies such as Twitter backed away from guidance amid the decline in advertising spend. While short-term uncertainty in ad spending will likely not change the long-term outlook on Alphabet stock, investors may have to brace for lower profits in the near term as the world economy works through the economic effects of the pandemic.

SunTrust Robinson Humphrey analyst Youssef Squali reportedly cut his one-year price target on the tech conglomerate from $1,600 to $1,350 per share. The stock closed March 27 at $1,110. Squali also reduced his estimate for 2020 earnings down to $34.59 per share. The estimate had previously stood at $49.08 per share. He also expects the effects to linger into 2021. Squali cut his 2021 profit estimate from $57.35 per share down to $42.87 per share.

The analyst believes the ad environment will likely remain weak until at least the fourth quarter of 2020. He also notes "murky" visibility on exactly when a comeback will take place.

Squali is not the only analyst curtailing earnings expectations. Brian White at Moness Crespi Hardt also reduced his price target to $1,350 per share. He had previously set a target price of $1,535. Also, White scaled back 2020 earnings estimates to $39.93 per share, down from the previous forecast of $50.32 per share. He also cut his 2021 estimates from $57.21 per share to $46.32 per share. Those predictions come in well below the current consensus estimates of $52.62 per share for 2020 and $61.48 per share for 2021.

Computer keyboard showing an orange button labeled digital advertising

Image source: Getty Images.

Alphabet remains largely ad-dependent

Alphabet is a company not accustomed to seeing earnings declines. The company, then known as Google, Inc., came through the 2008 financial crisis largely unscathed. Earnings rose by only 0.2% in 2008, but double-digit growth resumed in 2009.

The Google parent will probably not avert a drop in profits this time. Today, Alphabet has become a mature company, lagging only Amazon, Apple, and Microsoft in market cap as of this writing. Moreover, Alphabet has involved itself in enough new ventures that it has become more of a conglomerate than a mere search and advertising company. Nonetheless, ads still made up about 83% of the company's revenue in 2019.

Also, while some analysts have made estimates, companies have avoided making predictions on how significantly ad revenue will fall. Alphabet has yet to comment on this issue. In an interview with BloombergFacebook COO Sheryl Sandberg declined to speculate on the effects, stating that nobody knows the size of the impact.

Furthermore, investors must remember that Alphabet has no way to compensate for the lost revenue immediately. Its life-sciences subsidiary, Verily, may be working on a coronavirus-testing triage tool, but it remains unknown whether this will add to earnings. The fact that the company does not break down Verily's revenue in its quarterly reports strongly indicates that it remains a small percentage of Alphabet's revenue.

Alphabet is still a good investment

Fortunately, none of this affects the case for owning Alphabet stock. Investors should remember that both analysts maintained their buy rating on Alphabet and the target of $1,350 per share remains well above the $1,140 per share where it trades at the time of this writing. However, since Alphabet has fallen from a $1,530.74-per-share high in mid-February, investors can buy at a substantial discount to that price.

The average analyst estimate for fiscal 2020 income still stands at $50.88 per share. For now, that comes in higher than the $49.16 per share in net income Alphabet reported in 2019. Investors should assume from the more recent estimates that the consensus forecast will fall further. This places the forward P/E ratio at around 20.3 for now, though falling earnings estimates may take this multiple higher.  

Furthermore, Alphabet maintains one of the most robust balance sheets in corporate America. The conglomerate's cash hoard stood at $119.68 billion at the end of 2019. Given Alphabet's liquidity, the $45.22 billion in long-term debt is not large enough to pose any apparent threats to its stability.

With little economic activity amid the coronavirus outbreak, Alphabet's advertising revenue looks poised for a significant but not surprising swoon. If the predictions by Squali and White are close to accurate, profits will not return to 2019 levels until at least next year. However, with an expected rebound in 2021 and a solid balance sheet, investors have the opportunity to invest in Alphabet at a substantial discount.