Please ensure Javascript is enabled for purposes of website accessibility

Amazon Gets Exclusive Rights to Stream a NFL Game Under New Deal

By Donna Fuscaldo - Apr 29, 2020 at 11:07AM

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

Amazon Prime will stream a Saturday game late in the 2020 season.

Amazon (AMZN -0.26%) and the National Football League have renewed their Thursday Night Football deal, with the eCommerce giant also getting exclusive rights to stream one regular season game on Prime Video and Twitch. 

In a press release, Amazon and the NFL jointly announced a multi-year deal.  Amazon will receive the right to stream 11 Thursday night games broadcast by FOX and the exclusive rights for a Saturday game in the second half of the NFL's 2020 regular season. The game will also be televised in the teams' home markets. 

Football helmets and a football placed on a field.

IMAGE SOURCE: GETTY IMAGES.

"As our relationship has expanded, Amazon has become a trusted and valued partner of the NFL," said Brian Rolapp, Chief Media and Business Officer for the NF, said in the press release. "Extending this partnership around Thursday Night Football continues our critical mission of delivering NFL games to as many fans in as many ways as possible both in the United States and around the world." In 2019 the NFL said digital streaming of the Thursday night games surpassed an average minute audience over 1 million, up 43% from the 2018 season. 

While terms of the deal were not disclosed, the eCommerce giant paid the NFL about $65 million per season for the deal it signed for the 2018 and 2019 seasons. Amazon has been partnering with the NFL since 2017. 

John Mackey, CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool's board of directors. Donna Fuscaldo has no position in any of the stocks mentioned. The Motley Fool owns shares of and recommends Amazon and recommends the following options: short January 2022 $1940 calls on Amazon and long January 2022 $1920 calls on Amazon. The Motley Fool has a disclosure policy.

Invest Smarter with The Motley Fool

Join Over 1 Million Premium Members Receiving…

  • New Stock Picks Each Month
  • Detailed Analysis of Companies
  • Model Portfolios
  • Live Streaming During Market Hours
  • And Much More
Get Started Now

Stocks Mentioned

Amazon.com, Inc. Stock Quote
Amazon.com, Inc.
AMZN
$143.18 (-0.26%) $0.37

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

Related Articles

Motley Fool Returns

Motley Fool Stock Advisor

Market-beating stocks from our award-winning analyst team.

Stock Advisor Returns
400%
 
S&P 500 Returns
128%

Calculated by average return of all stock recommendations since inception of the Stock Advisor service in February of 2002. Returns as of 08/16/2022.

Discounted offers are only available to new members. Stock Advisor list price is $199 per year.

Premium Investing Services

Invest better with The Motley Fool. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services.