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Amazon's Twitch Has Seen Viewership Double During Pandemic

By John Ballard – Apr 20, 2020 at 9:48AM

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Competition among the tech heavyweights will get more intense as the game video content market continues to grow.

Since January, Amazon.com's (AMZN -1.57%) Twitch has seen average concurrent viewers nearly double from about 1.3 million in January to 2.5 million in April, according to TwitchTracker

Twitch among the most popular game streaming sites, where viewers watch others play games, sporting events, and even TV shows. While Twitch has been losing ground to rival game-streaming platforms, the recent data from TwitchTracker shows that growth is still robust.

Last month, Twitch viewers spent over 1.2 billion hours watching content. So far in April, that number is already over 1.1 billion hours watched.

A girl playing video games on a PC.

Image source: Getty Images.

Several of the big tech companies want a piece of the action

Over the last seven days, the most popular games watched have been Riot Games' Valorant and League of Legends, followed by Epic Games' Fortnite, Take-Two Interactive's (TTWO 0.39%) Grand Theft Auto V, and Activision Blizzard's (ATVI -0.71%) Call of Duty: Modern Warfare. Riot Games and Epic Games are both backed by Tencent Holdings (TCEHY -1.31%)

Amazon and other technology firms, including Microsoft (MSFT -1.94%) and Alphabet (GOOG -1.98%) (GOOGL -1.82%), have been battling to gain more share of gamers' time spent watching streaming content. Microsoft owns Mixer, while Alphabet has YouTube Gaming.

Facebook (META -0.54%) recently announced it was launching a dedicated game streaming app to get its share of the estimated 944 million people who watch games online worldwide. 

While Microsoft has been involved with games for nearly 20 years with Xbox, Amazon has been ramping up its video game investments in recent years. Amazon acquired Twitch for $970 million in 2014, and it is working on its own games through Amazon Game Studios that "harness the power of [Amazon Web Services] and Twitch," as it says on its website. 

  

John Mackey, CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool's board of directors. Suzanne Frey, an executive at Alphabet, is a member of The Motley Fool's board of directors. Teresa Kersten, an employee of LinkedIn, a Microsoft subsidiary, is a member of The Motley Fool's board of directors. Randi Zuckerberg, a former director of market development and spokeswoman for Facebook and sister to its CEO, Mark Zuckerberg, is a member of The Motley Fool's board of directors. John Ballard owns shares of Activision Blizzard, Amazon, Microsoft, Take-Two Interactive, and Tencent Holdings. The Motley Fool owns shares of and recommends Activision Blizzard, Alphabet (A shares), Alphabet (C shares), Amazon, Facebook, Microsoft, Take-Two Interactive, and Tencent Holdings and recommends the following options: long January 2021 $85 calls on Microsoft, short January 2021 $115 calls on Microsoft, short January 2022 $1940 calls on Amazon, and long January 2022 $1920 calls on Amazon. The Motley Fool has a disclosure policy.

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Stocks Mentioned

Amazon.com, Inc. Stock Quote
Amazon.com, Inc.
AMZN
$113.00 (-1.57%) $-1.80
Microsoft Corporation Stock Quote
Microsoft Corporation
MSFT
$232.90 (-1.94%) $-4.60
Alphabet Inc. Stock Quote
Alphabet Inc.
GOOGL
$95.65 (-1.82%) $-1.77
Meta Platforms, Inc. Stock Quote
Meta Platforms, Inc.
META
$135.68 (-0.54%) $0.73
Take-Two Interactive Software, Inc. Stock Quote
Take-Two Interactive Software, Inc.
TTWO
$109.00 (0.39%) $0.42
Tencent Holdings Limited Stock Quote
Tencent Holdings Limited
TCEHY
$33.82 (-1.31%) $0.45
Activision Blizzard, Inc. Stock Quote
Activision Blizzard, Inc.
ATVI
$74.34 (-0.71%) $0.53
Alphabet Inc. Stock Quote
Alphabet Inc.
GOOG
$96.15 (-1.98%) $-1.94

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

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