Under Armour's (NYSE:UA)(NYSE:UAA) woes continued in the company's first quarter of 2020 with double-digit revenue decreases. However, the company was prepared for it, and is showing optimism as it plows through with its restructuring program.

A challenging quarter

Under Armour has been experiencing declines in its North American business and this quarter was no exception. North American sales were down 28% while international sales were 12% lower year over year. Total revenue decreased 23% (22% on a currency-neutral basis) to $930 million, with about 15 percentage points of the decline related to COVID-19.

A basketball player wears Under Armour gear.

Image source: Under Armour.

Wholesale revenue decreased 28% while direct-to-customer revenue was 14% lower. Apparel sales were down 23% and footwear sales declined 28%.

Net loss was $590 million, and adjusted net loss, which accounted for the impact of the restructuring plan and impairments, was $152 million. Loss per share was $1.30, while adjusted loss per share was $0.34.

On the bright side, gross margin increased 110 basis points to 46.3%, which came from the channel mix and lower off-price items. The company said e-commerce represented a low double-digit part of total revenue, and that in North America and the Europe and Middle East regions it was showing favorable trends.

Making it through

Under Armour withdrew its 2020 outlook on April 3, saying that with most of the markets still closed, there is still too much uncertainty to give any guidance.

The company ended the first quarter with $959 million in cash and cash equivalents and feels it is in a strong position to weather the crisis.

Under Armour stock had tanked even before the pandemic began and is down 54% year to date as of this morning.