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Why Snap Stock Jumped Today

By Evan Niu, CFA – Updated May 28, 2020 at 2:50PM

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The Snapchat parent is hosting its annual partner conference next month and may announce a major new strategy.

What happened

Shares of Snap (SNAP -3.63%) have jumped today, up by 5% as of noon EDT, after The Information reported yesterday evening that the company is planning to open its Snapchat platform up to third-party developers. Snap is expected to announce details at its annual Snap Partner Summit, which the company separately confirmed would take place on June 11 as a virtual event due to the COVID-19 pandemic.

So what

Tencent's WeChat has enjoyed a meteoric rise to ubiquity in China as the dominant messaging and communication platform. The Chinese tech juggernaut has expanded the service over the years to incorporate a sprawling feature set that includes mobile payments, financial services, and more by creating a platform for third-party apps. Western tech companies have been trying to emulate that strategy with varying levels of success.

Friendships on Snapchat

Image source: Snap.

"We're looking forward to celebrating our partners and sharing more about the future of the products and platforms that we've been building together," CEO Evan Spiegel said in a statement regarding the upcoming conference.

Now what

Snap will initially focus on simplified versions of apps, according to the report. The move would also diversify the Snapchat parent's business, which is currently based primarily on advertising revenue. The company has already been making progress with monetization, and opening up the platform to third-party developers could help build on that momentum.

Evan Niu, CFA owns shares of Tencent Holdings. The Motley Fool owns shares of and recommends Tencent Holdings. The Motley Fool has a disclosure policy.

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