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Why Shares of eBay Are Jumping Today

By Rich Duprey – Updated Jun 4, 2020 at 10:41AM

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The online auction and marketplace is benefiting from consumers stuck at home, buying things.

What happened

Shares of eBay (EBAY -0.29%) are running nearly 7% higher on Thursday morning after the online marketplace raised its second-quarter earnings outlook on better-than-expected results during the COVID-19 pandemic.

So what

At the end of April, eBay expected to generate revenue between $2.38 billion to $2.48 billion in the second quarter, but now says it is doing significantly better than the forecast in its earnings release.

Smiling woman with credit card, laptop, and shopping bags

Image source: Getty Images.

The tech stock now expects revenue in a range of $2.75 billion to $2.8 billion and adjusted earnings per share of $1.02 to $1.06, compared to its previous guidance of $0.73 to $0.80 in EPS.

Now what

eBay is firing on all cylinders at the moment. "All major verticals are accelerating significantly compared to previous quarters," it says, which it credits to greater organic traffic to the site, better marketing, and converting more people into customers once they come to the platform. 

Notably, it also says its classified ad revenue is at the high end of its previous forecasts, with automotive subscription revenue improving as more car dealerships reopen. Many platforms have suffered from a collapse in advertising due to a lack of engagement with consumers, though eBay seems to have bounced back faster than expected from the pressure felt in the first quarter.

 

Rich Duprey has no position in any of the stocks mentioned. The Motley Fool recommends eBay and recommends the following options: long January 2021 $18 calls on eBay and short January 2021 $37 calls on eBay. The Motley Fool has a disclosure policy.

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