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RBC Raises Its Amazon Price Target to $3,300, Says It's a COVID-19 Winner

By Donna Fuscaldo – Jun 8, 2020 at 10:47AM

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RBC now has a $3,300 price target on Amazon, implying more than 30% upside.

Calling Amazon (AMZN -0.64%) a COVID-19 winner, RBC Capital Markets on Monday hiked its price target on the e-commerce giant from $2,700 to $3,300. 

With the stock closing Friday's trading session at $2,482.74 a share, that implies nearly 33% upside. The move puts RBC analyst Mark Mahaney on the top of the list of Amazon bulls. 

A laptop open to an e-commerce site with tiny packages and a credit card on top of it.


RBC said in a research report, which was covered by the media, that a U.S. e-commerce survey supports its view that Amazon is a "structural winner" from the pandemic. The analyst also pointed to Prime, its membership program as a driver of future growth. "Most importantly, Prime penetration surged to 67% vs. 59% in 2019 -- we see Amazon rapidly approaching 200MM Prime subs worldwide, up from 150MM in January," wrote Mahaney according to MarketWatch.  

Even prior to the pandemic, business at Amazon was booming as it continued to be the preferred destination for online shoppers. During shelter-in-place orders aimed at slowing the spread of the virus, consumers turned to the tech giant in record numbers. The company was forced to hire 175,000 delivery and warehouse workers to meet the surge in demand. And while it staffed up, delivery times for many orders got pushed out as Amazon focused on essential orders only. For almost a month, it stopped shipping products from third-party sellers through its logistics system if they were viewed as
nonessential." Since then Amazon has resumed normal operations although some deliveries are still slower than usual. 

RBC wasn't the only Wall Street firm to get more bullish on Amazon Monday. reported that Baird raised its price target on the stock to $2,750 from $2,550. Baird said it made the move following a report of strong e-commerce volumes in May generally and for Amazon in particular. Both Wall Street firms maintained outperform ratings on the stock.

John Mackey, CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool's board of directors. Donna Fuscaldo has no position in any of the stocks mentioned. The Motley Fool owns shares of and recommends Amazon and recommends the following options: short January 2022 $1940 calls on Amazon and long January 2022 $1920 calls on Amazon. The Motley Fool has a disclosure policy.

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