Please ensure Javascript is enabled for purposes of website accessibility

Splunk, Datadog, and Elastic: 3 Ways to Invest in Data Analytics and Cloud Management

By Nicholas Rossolillo – Jun 20, 2020 at 9:30AM

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

Wall Street is valuing these businesses very differently from each other, but one stands above the rest as a better investment right now.

As the business world's migration to cloud-based operations has picked up steam in recent years, data analytics, log management, and application management software have been in high demand. The trend got a shot in the arm due to the COVID-19 pandemic, which compelled countless organizations to quickly deploy new cloud-based systems just to keep the wheels turning during shelter-in-place. 

As a result, shares of analytics software providers Splunk (SPLK 3.76%), Datadog (DDOG 2.43%), and Elastic (ESTC 0.45%) are up 24%, 123%, and 38%, respectively, year to date. One can't make exact apples-to-apples comparisons between them: There is a little overlap between the services Datadog and Elastic provide, but both compete with elements of Splunk -- the largest industry player, offering services from simple data logging to cloud management to cybersecurity orchestration. With the cloud transition in full swing, I think investors could do far worse than to add any of these stocks to their portfolios. But one tops my list as the best buy right now.

A cloud surrounded by a bank of computers.

Image source: Getty Images.

A view from above the clouds

The market has given these big data stocks significantly different valuations. Splunk -- the pure-play big data leader, and also the oldest in this group -- would appear to be stuck in neutral. That's not exactly the case, though. As I explained a few months back, Splunk has been migrating its business over to renewable cloud contracts, which creates some accounting changes that affect year-over-year revenue growth comparisons. But cloud-specific sales grew 81% and total annual recurring revenue (ARR) was up 52% to $1.78 billion in the first quarter of its fiscal 2021, which ended April 30, and it expects ARR to continue growing at an average mid-40% rate for the next couple of years.

Ultimately, Splunk's growth history is a testament to the opportunity that lies ahead, especially for Datadog, which is cloud-native and thus the fastest-growing business of these three -- it managed an 87% increase in revenue in its latest quarter. There's big potential for Elastic as well, which is undergoing a cloud transition of its own





Market cap

$29.4 billion

$24.9 billion

$7.22 billion

Trailing 12-month revenue

$2.37 billion

$424 million

$428 million

YOY revenue growth




Gross profit margin (most recent quarter)




Trailing 12-month free cash flow

($384 million)

$21.0 million

($35.6 million)

Price-to-sales ratio




Data source: Splunk, Datadog, Elastic, YCharts, and

Of note here is the stratospheric valuation placed on Datadog, which currently trades for 58 times revenue. Granted, it deserves a premium. Besides its growth, it has the highest gross profit margins of the three and is the only one with positive free cash flow over the last year.

However, it's worth mentioning Splunk returned to positive free cash flow in Q1 ($31.3 million) as it completed its transition to more modern billing. Elastic, though it is growing at an impressive rate, trades for far less than Datadog because of its smaller gross margins and negative free cash flow.

Also of note: Elastic had the least in cash and equivalents on its balance sheet as of last quarter. At the end of April, it had $297 million on the books -- which will easily cover its cash burn for quite some time -- and zero debt. However, Datadog had $795 million in cash and short-term securities and zero debt; and Splunk had $1.76 billion in cash and short-term securities and $1.74 billion in debt (in the form of notes that can be converted into stock).

To bolster their respective war chests, Splunk recently raised an additional $1.1 billion in cash and Datadog $634 million -- each via a fresh round of convertible debt issuance. Splunk said it will use $692 million of its proceeds to purchase and retire $488 million of its old convertible debt. At the end of the day, Datadog wins with the largest cash net of debt stockpile, but Splunk's liquidity is impressive -- although it gets discounted because its approximately $2.3 billion in notes (subsequent to the recent debt offering after the last quarterly report) could dilute current shareholders if redeemed for new shares in the coming years.   

Ranking my buy recommendations

To be clear, I think each of these cloud computing stocks is worth considering, and I think there's a good chance shareholders of Splunk, Datadog, and Elastic will be happy campers 10 years from now.

But I promised to reveal my preferred buy at the moment. As impressive as Datadog's momentum is -- not to mention its massive cash balance, which makes me think some acquisitions may be coming -- given its price-to-sales ratio of 58, I can't quite justify making a purchase at the moment.

Elastic is a little more appealing to me, with almost as impressive growth in the last year and a clean balance sheet. It is spending to promote growth, but that goes with the territory for a high-growth software firm. It too has competition, including a free-to-start version of its open-source software distributed through Amazon Web Services (AWS). But thus far, it seems that has done little to slow Elastic down.

Sitting atop my list is Splunk. Though the smaller upstarts are gunning for it, Splunk is quickly making the transition to cloud software and has finished migrating over to more modern billing. It's also profitable again (based on free cash flow). And longer-term, the industry leader still sees massive gains for data analytics and cloud management software. Though its price-to-sales discount relative to peers exists for a reason, I think Splunk will begin to rebuild its net cash stockpile, and it remains a formidable high-growth force to contend with in its industry. Right now, if I had to pick only one cloud management and data analytics stock to invest in, Splunk would be it.

John Mackey, CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool's board of directors. Nicholas Rossolillo and his clients own shares of Splunk. The Motley Fool owns shares of and recommends Amazon, Datadog, Elastic N V, and Splunk and recommends the following options: short January 2022 $1940 calls on Amazon and long January 2022 $1920 calls on Amazon. The Motley Fool has a disclosure policy.

Invest Smarter with The Motley Fool

Join Over 1 Million Premium Members Receiving…

  • New Stock Picks Each Month
  • Detailed Analysis of Companies
  • Model Portfolios
  • Live Streaming During Market Hours
  • And Much More
Get Started Now

Stocks Mentioned

Splunk Inc. Stock Quote
Splunk Inc.
$78.03 (3.76%) $2.83
Elastic N.V. Stock Quote
Elastic N.V.
$72.06 (0.45%) $0.32
Datadog, Inc. Stock Quote
Datadog, Inc.
$90.94 (2.43%) $2.16

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

Related Articles

Motley Fool Returns

Motley Fool Stock Advisor

Market-beating stocks from our award-winning analyst team.

Stock Advisor Returns
S&P 500 Returns

Calculated by average return of all stock recommendations since inception of the Stock Advisor service in February of 2002. Returns as of 10/04/2022.

Discounted offers are only available to new members. Stock Advisor list price is $199 per year.

Premium Investing Services

Invest better with The Motley Fool. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services.