Please ensure Javascript is enabled for purposes of website accessibility

Apple Vows to Play Nice With App Developers

By Donna Fuscaldo – Jun 23, 2020 at 11:44AM

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

Apple's moves come as it's embroiled in a public fight with Basecamp, developer of the new Hey email app.

Apple (AAPL 0.23%) is offering App Store developers some olive branches, announcing that it will enable them to challenge guidelines and push out updates even if they are having a dispute with the iPhone maker.

App icons jumping out of a iPhone screen.


Buried in a press release highlighting new App Store development tools, the tech stock said developers will not only be able to appeal decisions about app violations but also be able to challenge the actual guideline the app is accused of violating. For apps that are already on the App Store, fixes to bugs will no longer be delayed over guideline violations. In the past, developers wouldn't be able to update the app if they were in a dispute with Apple. 

The moves come as Apple is trying to play nice with developers after a public feud broke out with Hey, a new email app created by Basecamp. Apple had approved the app, which rolled out last week, but then rejected updates unless Basecamp agreed to offer an in-app subscription, which would give Apple a cut of revenue, reports The Verge. Apple typically gets anywhere from 15% to 30% of in-app purchases and subscriptions.

On Monday, Apple reversed course and approved Hey's updated app while the two sides work on the in-app purchase aspect of the dispute, reported Bloomberg.  Playing nice with developers is important for Apple, given they are the key to Apple's App Store success. 

Donna Fuscaldo has no position in any of the stocks mentioned. The Motley Fool owns shares of and recommends Apple. The Motley Fool has a disclosure policy.

Invest Smarter with The Motley Fool

Join Over 1 Million Premium Members Receiving…

  • New Stock Picks Each Month
  • Detailed Analysis of Companies
  • Model Portfolios
  • Live Streaming During Market Hours
  • And Much More
Get Started Now

Stocks Mentioned

Apple Inc. Stock Quote
Apple Inc.
$150.77 (0.23%) $0.34

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

Related Articles

Motley Fool Returns

Motley Fool Stock Advisor

Market-beating stocks from our award-winning analyst team.

Stock Advisor Returns
S&P 500 Returns

Calculated by average return of all stock recommendations since inception of the Stock Advisor service in February of 2002. Returns as of 09/26/2022.

Discounted offers are only available to new members. Stock Advisor list price is $199 per year.

Premium Investing Services

Invest better with The Motley Fool. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services.