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Forget That Last Logo, THIS Is Our New Logo!

By Motley Fool Staff – Updated Jun 29, 2020 at 12:59PM

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We fixed it, Fools, so now you can chill.


Firstly, we want to thank everyone in our community for their feedback on the new Motley Fool logo we revealed earlier today. The response was immediate, passionate, and decidedly not enthusiastic. Many of you felt our new logo was too energetic, too heart-pounding. There were even claims that it made some of our members a bit jittery.

We were really hoping that logo would take the crown with our Foolish fans -- after all, stranger things have happened. But with grace and frankness, we took your feedback into account and returned to the drawing board. After a hectic design binge, we're pleased to reveal our latest efforts at a refresh of The Motley Fool's logo. 

Motley Fool logo with the words The Motley Fool

Image source: The Motley Fool.

The Motley Fool began as a humble printed newsletter delivered to our members' mailboxes. Over the years, we have embraced technology and adapted our business model to the digital era. Today, we deliver our investment advice online, to millions of investors all over the world -- even streaming 24-hour live video content. We believe this iteration reflects the almost cinematic scope of our vision for the future of The Motley Fool, while paying homage to our company's history.

What do you think? As always, let us know at [email protected].

Headline and promo from previous article about The Motley Fool's new logo.

We thought we had it right.

The Motley Fool has been making the world smarter, happier, and richer since 1993. For 27 years, our business-focused, buy-and-hold approach has helped millions of investors navigate the stock market's ups and downs and benefit from its incredible long-term compounding power.

We're proud of our track record and the time-tested investment philosophy that supports it. But while we remain ardent advocates of long-term investing, we've found that this message no longer resonates with investors today.

We live in a world of record volatility and unprecedented uncertainty. A world of instant information and algorithmic trading. A world where investors can nimbly jump in and out of the market and pay zero commissions to do so.

Simply put, the world has changed. And The Motley Fool must change along with it.

We must be faster, more agile, more aggressive. And it all starts with the brand image we present to the world: our logo.

Our smiling jester logo has served us well for more than two decades. But it represents a simpler time, when investors performed painstaking research and held their shares patiently for many years. Who has time for that? Not us. 

We're living on the bleeding edge now, chasing the next high, looking for the most explosive returns. Today, we're strapping a camera to our jester cap and shredding our way down a mountain of market uncertainty to present our extreme new logo, which we believe better conveys our thirst for amped-up, adrenaline-fueled investing:

The Motley Fool logo version one.

Image source: The Motley Fool.

This new logo is our best representation of the new Motley Fool. Now is the time to pounce, Fools! We look forward to helping you sink your claws into those market-conquering returns that only come to totally aggro traders.

What do you think? We want to hear from you! Let us know at [email protected]


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