Please ensure Javascript is enabled for purposes of website accessibility

Forget That Last Logo, THIS Is Our New Logo!

By Motley Fool Staff – Updated Jun 29, 2020 at 12:59PM

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

We fixed it, Fools, so now you can chill.

URGENT UPDATE

Firstly, we want to thank everyone in our community for their feedback on the new Motley Fool logo we revealed earlier today. The response was immediate, passionate, and decidedly not enthusiastic. Many of you felt our new logo was too energetic, too heart-pounding. There were even claims that it made some of our members a bit jittery.

We were really hoping that logo would take the crown with our Foolish fans -- after all, stranger things have happened. But with grace and frankness, we took your feedback into account and returned to the drawing board. After a hectic design binge, we're pleased to reveal our latest efforts at a refresh of The Motley Fool's logo. 

Motley Fool logo with the words The Motley Fool

Image source: The Motley Fool.

The Motley Fool began as a humble printed newsletter delivered to our members' mailboxes. Over the years, we have embraced technology and adapted our business model to the digital era. Today, we deliver our investment advice online, to millions of investors all over the world -- even streaming 24-hour live video content. We believe this iteration reflects the almost cinematic scope of our vision for the future of The Motley Fool, while paying homage to our company's history.

What do you think? As always, let us know at [email protected].


Headline and promo from previous article about The Motley Fool's new logo.

We thought we had it right.

The Motley Fool has been making the world smarter, happier, and richer since 1993. For 27 years, our business-focused, buy-and-hold approach has helped millions of investors navigate the stock market's ups and downs and benefit from its incredible long-term compounding power.

We're proud of our track record and the time-tested investment philosophy that supports it. But while we remain ardent advocates of long-term investing, we've found that this message no longer resonates with investors today.

We live in a world of record volatility and unprecedented uncertainty. A world of instant information and algorithmic trading. A world where investors can nimbly jump in and out of the market and pay zero commissions to do so.

Simply put, the world has changed. And The Motley Fool must change along with it.

We must be faster, more agile, more aggressive. And it all starts with the brand image we present to the world: our logo.

Our smiling jester logo has served us well for more than two decades. But it represents a simpler time, when investors performed painstaking research and held their shares patiently for many years. Who has time for that? Not us. 

We're living on the bleeding edge now, chasing the next high, looking for the most explosive returns. Today, we're strapping a camera to our jester cap and shredding our way down a mountain of market uncertainty to present our extreme new logo, which we believe better conveys our thirst for amped-up, adrenaline-fueled investing:

The Motley Fool logo version one.

Image source: The Motley Fool.

This new logo is our best representation of the new Motley Fool. Now is the time to pounce, Fools! We look forward to helping you sink your claws into those market-conquering returns that only come to totally aggro traders.

What do you think? We want to hear from you! Let us know at [email protected]

None

Invest Smarter with The Motley Fool

Join Over 1 Million Premium Members Receiving…

  • New Stock Picks Each Month
  • Detailed Analysis of Companies
  • Model Portfolios
  • Live Streaming During Market Hours
  • And Much More
Get Started Now

Related Articles

Motley Fool Returns

Motley Fool Stock Advisor

Market-beating stocks from our award-winning analyst team.

Stock Advisor Returns
342%
 
S&P 500 Returns
110%

Calculated by average return of all stock recommendations since inception of the Stock Advisor service in February of 2002. Returns as of 10/05/2022.

Discounted offers are only available to new members. Stock Advisor list price is $199 per year.

Premium Investing Services

Invest better with The Motley Fool. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services.