Please ensure Javascript is enabled for purposes of website accessibility

Walmart+ Subscription Plan to Launch Sept. 15

By Howard Smith – Sep 1, 2020 at 9:00AM

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

The membership program has notable differences from rival service Amazon Prime.

Walmart (WMT 0.96%) today announced the launch of its new membership program, Walmart+, saying the service will be available to all customers beginning Sept. 15. 

The service includes unlimited free delivery from local stores, fuel discounts and access to mobile phone in-store checkout. The program is meant to combine the convenience of online shopping with the in-store experience. It does not directly compare to Amazon's (AMZN 1.20%) Prime offering as there is still a $35 minimum for free shipping on Walmart.com orders. 

bag of groceries sitting on doormat from delivery service

Image source: Getty Images.

Walmart+ membership is priced at $98 per year or $12.95 per month. The retailer previously had a store delivery service called Delivery Unlimited. That grocery delivery service was priced the same, and those members will be automatically converted to Walmart+. The new membership will also include fuel discounts at Walmart, Murphy USA and Murphy Express fuel stations, with Sam's Club soon to be added. It will also allow members to use the Walmart App to scan and pay for items as they shop in the store, for a faster, contact-free checkout. 

There are similarities to the popular Amazon Prime membership service, which costs $119 per year or $12.99 per month. But Prime includes free delivery on all website offerings with no minimum, the Prime Video streaming service, and other perks. 

Walmart is distancing its new program from direct comparisons to Amazon Prime. The retail chain's chief customer officer, Janey Whiteside, told CNBC, "We're not launching Walmart+ with the intent to compete with anything else, we're launching it to meet the needs of our customers."  

John Mackey, CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool's board of directors. Howard Smith owns shares of Amazon. The Motley Fool owns shares of and recommends Amazon and recommends the following options: short January 2022 $1940 calls on Amazon and long January 2022 $1920 calls on Amazon. The Motley Fool has a disclosure policy.

Invest Smarter with The Motley Fool

Join Over 1 Million Premium Members Receiving…

  • New Stock Picks Each Month
  • Detailed Analysis of Companies
  • Model Portfolios
  • Live Streaming During Market Hours
  • And Much More
Get Started Now

Stocks Mentioned

Walmart Stock Quote
Walmart
WMT
$131.31 (0.96%) $1.25
Amazon.com, Inc. Stock Quote
Amazon.com, Inc.
AMZN
$115.15 (1.20%) $1.37

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

Related Articles

Motley Fool Returns

Motley Fool Stock Advisor

Market-beating stocks from our award-winning analyst team.

Stock Advisor Returns
329%
 
S&P 500 Returns
106%

Calculated by average return of all stock recommendations since inception of the Stock Advisor service in February of 2002. Returns as of 09/26/2022.

Discounted offers are only available to new members. Stock Advisor list price is $199 per year.

Premium Investing Services

Invest better with The Motley Fool. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services.