Online sports betting company DraftKings (NASDAQ:DKNG) and Walt Disney's (NYSE:DIS) ESPN sports network have announced an agreement today making DraftKings the exclusive daily fantasy sports provider to the network. 

The partnership will also open up many opportunities for DraftKings to expand its client base. ESPN's digital sites will begin providing links to DraftKings' products and offerings. 

sports betting on a laptop screen with sports balls seeming to fly out of the screen

Image source: Getty Images.

This is the second partnership agreement DraftKings has announced within a week. It also expanded its reach into Illinois when it said Accel Entertainment (NYSE:ACEL) will promote DraftKings content and programming on Accel's 2,300 Illinois video betting machines. 

Today's announced deal with ESPN is more far-reaching, however. Beginning with daily fantasy sports, DraftKings content will drive current and future ESPN studio shows with dedicated promotional segments. DraftKings will now also be able to display its products and services across ESPN's digital platforms. 

DraftKings co-founder, chairman, and CEO Jason Robins called ESPN the "go-to source for many fans today" for the biggest sports-related stories. DraftKings plans to benefit from its popularity from links to its products, including advertising retail sportsbooks in certain states. 

For its part, ESPN is seeking to expand its base and grow its popular brand as the interest in sports evolves. As legalized sports betting grows in this country, ESPN wants to take part in that growth. "Sports betting is quickly becoming endemic to the overall experience of the sports fan," Mark Walker, ESPN senior vice president of business development and innovation, said in a statement.

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium advisory service. We’re motley! Questioning an investing thesis -- even one of our own -- helps us all think critically about investing and make decisions that help us become smarter, happier, and richer.