Shares of DraftKings (NASDAQ:DKNG) climbed 5.9% on Wednesday after the company announced an exclusive deal with the New York Giants.
DraftKings will be the official sports betting and daily fantasy operator of the Giants, one of the National Football League's premier franchises. DraftKings will be able to use the team's logos on its betting and fantasy sports platforms. Additionally, its brand will be prominently displayed across MetLife Stadium during the team's home games, and DraftKings will be recognized as a sponsor across the Giants' media sites.
"DraftKings is the pre-eminent leader in sports betting and daily fantasy sports, and we are excited to be the first NFL team to have an exclusive integrated deal in this category," Giants chief commercial officer Pete Guelli said in a press release.
DraftKings has been active on the partnership front in recent weeks. The deal with the Giants follows a similar agreement with Major League Baseball's Chicago Cubs, which DraftKings entered into earlier in September. And just days ago, DraftKings reached a deal to become ESPN's exclusive daily fantasy sports provider.
DraftKings' dealmaking is helping to position it as a leader in an online gambling market that could surpass $160 billion by 2026, according to research and consulting company Global Market Insights.