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Why Plug Power Stock Just Jumped 12%

By Rich Smith – Sep 28, 2020 at 12:58PM

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A Morgan Stanley upgrade ignites a stock rally.

What happened

Shares of Plug Power (PLUG 1.62%) stock got a big boost from the analysts at Morgan Stanley this morning, and are running up 11.8% (through 11:50 a.m. EDT) in response.  

This morning, the investment bank upgraded shares of the hydrogen fuel cell pioneer to "overweight" with a $14 price target. After today's run-up, Plug stock is already within $1 of that goal.

Arrow angles up on a green stock chart

Image source: Getty Images.

So what

So what did Morgan Stanley say to spark today's rally? "Fuel cell vehicle sales to Linde, Apex partnership to secure cheap US renewable power ... and strong progress in electrolyzer technology" were just three catalysts Morgan Stanley sees leading to revenue growth, and Plug's promised $1.2 billion in profitable sales by 2024.

Now what

Additionally, the analysts see Plug expanding its business in Europe, where Barron's magazine is predicting the EU will invest "hundreds of billions of euros in technologies enabling it to get a substantial share of its energy from hydrogen by 2050."

Admittedly, a lot of things can change between now and a goal that's set 30 years away. Hydrogen use as a fuel source could take off sooner than that -- or not at all. In the meantime, however, Plug has a 30-year cushion during which it can repeatedly cite the EU's promise as something that will benefit its business in the future. In the absence of profits, the "story" of an approaching hydrogen future may be enough to keep Plug stock chugging along.

Rich Smith has no position in any of the stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy.

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