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Why Sundial, AMC, Blackberry, and Other Reddit Stocks Soared Today

By Joe Tenebruso - Feb 24, 2021 at 7:36PM

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Get ready for round two of the battle between the bulls and bears.

What happened

Reddit traders are back. After licking their wounds following GameStop's (GME -1.22%) brutal decline from its highs, the Wallstreetbets-led army of individual investors appears to be trying to ignite a new round of short squeezes.

Here's how some of the most popular Reddit stocks fared on Wednesday:

  • Express (EXPR -5.24%), up 41%
  • Naked Brand Group (NAKD), up 31%
  • AMC Entertainment (AMC 2.02%), up 18%
  • Sundial Growers (SNDL -6.98%), up 15%
  • BlackBerry (BB -3.48%), up 9%

So what 

Many investors were infuriated when Robinhood and other brokerages placed restrictions on their customers' ability to buy shares of GameStop and other heavily shorted stocks back in January. Those moves helped end the trading frenzy in GameStop and other popular Reddit stocks, leading to a sharp decline in their prices.

A person is pointing to a digital stock chart that rises, then falls, and then rises again.

Shares of Express, Naked Brand, AMC, Sundial, and BlackBerry rebounded on Wednesday. Image source: Getty Images.

Following heavy criticism from investors and regulators, Robinhood eventually moved to allow uninterrupted trading in GameStop and the other stocks for which it had limited purchases. The popular trading platform said the restrictions were temporarily necessary due to soaring capital requirements imposed by clearinghouses during the trading frenzy. Robinhood subsequently raised several billion dollars from investors to better comply with those requirements should trading volumes increase once again.  

Now what

Well, Reddit traders appear to be gearing up to test Robinhood's newly strengthened capital reserves. With the trading platform likely to be reluctant to impose new buying restrictions due to the backlash it faced last time around, it will be interesting to see how any potential short squeezes will play out with no interference from Robinhood.

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Stocks Mentioned

GameStop Corp. Stock Quote
GameStop Corp.
GME
$122.86 (-1.22%) $-1.52
BlackBerry Stock Quote
BlackBerry
BB
$5.54 (-3.48%) $0.20
Express, Inc. Stock Quote
Express, Inc.
EXPR
$1.99 (-5.24%) $0.11
AMC Entertainment Holdings, Inc. Stock Quote
AMC Entertainment Holdings, Inc.
AMC
$13.65 (2.02%) $0.27
Naked Brand Group Limited Stock Quote
Naked Brand Group Limited
NAKD
Sundial Growers Inc. Stock Quote
Sundial Growers Inc.
SNDL
$0.34 (-6.98%) $0.03

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

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