Please ensure Javascript is enabled for purposes of website accessibility

Mercedes Is Standing on Tesla's Doorstep

By Howard Smith - Apr 16, 2021 at 12:27PM

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

The Daimler brand is presenting its new electric vehicle strategy to the public.

German automaker Daimler (DMLR.Y -0.85%) is taking its case to the public this week for its upcoming Mercedes brand electric vehicles (EVs). The company highlighted its EQS luxury sedan, and said it will unveil its all-electric compact EQB SUV this weekend at the Mercedes-EQ night in Shanghai. 

Both vehicles will directly take on Tesla (TSLA -2.44%) on the global stage. Tesla began shipping its Model Y crossover SUV from its Shanghai factory earlier this year. Competition for Tesla's Model S will also come from the Mercedes EQS, which is the electric version of the company's Mercedes-Benz S-Class luxury sedan. The EQS sedan will begin selling in the U.S. and Europe this summer, and in China at the start of 2022, according to Reuters.

Mercedes EQS electric luxury sedan on test track

The Mercedes EQS. Image source: Daimler AG.

The EQ-Night presentation on Sunday will be the world premiere for the EQB SUV, and the Asian premiere for the EQS. Mercedes is stressing the luxury aspects of its vehicles. It says the EQS is "the most aerodynamic production car in the world," resulting in low wind noise and added range. It will be available with a maximum range of 478 miles, compared to 412 miles for the long-range Tesla Model S. 

After the Chinese launch of the EQB SUV, the company says the European version will follow later this year, and then it will be available on the U.S. market in 2022. Pricing for both models should be available closer to when they go on sale. 

Howard Smith has no position in any of the stocks mentioned. The Motley Fool owns shares of and recommends Tesla. The Motley Fool has a disclosure policy.

Invest Smarter with The Motley Fool

Join Over 1 Million Premium Members Receiving…

  • New Stock Picks Each Month
  • Detailed Analysis of Companies
  • Model Portfolios
  • Live Streaming During Market Hours
  • And Much More
Get Started Now

Stocks Mentioned

Tesla, Inc. Stock Quote
Tesla, Inc.
TSLA
$850.00 (-2.44%) $-21.27
Daimler AG Stock Quote
Daimler AG
DMLR.Y
$15.16 (-0.85%) $0.13

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

Related Articles

Motley Fool Returns

Motley Fool Stock Advisor

Market-beating stocks from our award-winning analyst team.

Stock Advisor Returns
379%
 
S&P 500 Returns
123%

Calculated by average return of all stock recommendations since inception of the Stock Advisor service in February of 2002. Returns as of 08/09/2022.

Discounted offers are only available to new members. Stock Advisor list price is $199 per year.

Premium Investing Services

Invest better with The Motley Fool. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services.