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Why Urban One Stock Is Down 13% -- for Now

By Rich Duprey - Updated May 21, 2021 at 11:16AM

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The urban media company's stock has bounced higher and lower this morning.

What happened

Shares of Urban One (UONEK 0.24%) are bouncing all over the place in morning trading Friday. Yesterday, the media company's stock spiked 29% higher when its casino proposal was accepted by Richmond, Virginia, gaming officials.

So what

Urban One was the winner out of six original casino bids submitted for the right to win the capital city's sole gaming license, according to

Yet Urban One's stock plunged 13% at the market's open today, falling as low as $4 per share, before fighting its way back to almost $5 a stub, before giving up much of the ground it just won, down at almost $4 again.

A woman throws dice onto a craps table at a casino.

Image source: Getty Images.

Now what

There was obviously a surge of profit taking at the start of trading today, which cause Urban One's sell-off, but then stock market "circuit breakers" kicked in and halted trading on the stock. When it resumed trading, shares bounced higher before falling again. Expect this stock to continue being volatile.

While officials have chosen Urban One to get the license, voters have the final say this fall when they vote on a referendum on its proposal. 

Urban One wants to build an integrated resort and casino in Richmond featuring a hotel, spa, restaurants, event center, and a 100,000 square foot casino. It intends to install 2,000 slot machines, 110 table games, and a sportsbook.

Rich Duprey has no position in any of the stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy.

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