In what has become a recurrent theme over the past couple months, shares of three of China's best-known publicly traded education stocks -- TAL Education Group (TAL -4.09%), GSX Techedu (GOTU -4.17%), and New Oriental Education (EDU -8.57%) -- collapsed this morning.
As of 10:20 a.m. EDT, TAL stock is down 11.4%, GSX fell 11.7%, and New Oriental is doing worst of all -- tumbling 12.9%.
It's no secret why. For months rumors have been rumbling that China would crack down on the growing industry of private education and private tutoring of K-12 students with the aim of lowering the cost of education for parents and decreasing academic workloads for students. In March China forbade companies like TAL, GSX, and New Oriental from advertising their services in the state-owned media, forbade for-profit tutoring of pre-K kids, and banned online education courses after 9 p.m. This month, Reuters described new restrictions in the works.
According to the news agency, China is now clamping down further on for-profit private education businesses. Private tutoring on academic campuses will be banned, as will weekend tutoring off campus and the teaching of "foreign curricula" up to grade 9.
Of specific concern to investors is that the government is also proposing to limit the fees that companies can charge for tutoring services and to ban foreign control of private K-9 schools (which could affect shareholder rights).
China's new education rules might not be revealed in full until the end of next month, and Reuters says the new education law won't come into effect until September 1, so the effect of all these rules won't be immediate. That said, the restrictions appear to be getting more and more onerous.
Between now and September 1, I expect investors to get increasingly nervous about just how bad these new rules will be for business -- and I expect Chinese education stocks to suffer in consequence.