Please ensure Javascript is enabled for purposes of website accessibility

Why Sundial Growers Stock Surged Today

By Joe Tenebruso – Jun 23, 2021 at 4:31PM

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

The popular cannabis stock has a legion of fans on Reddit.

What happened

Shares of Sundial Growers (SNDL -7.17%) jumped 12% on Wednesday, fueled by positive mentions of the pot stock on Reddit and other social media platforms. 

So what

Many individual investors are intrigued by the potential of the marijuana industry. The global cannabis market will grow to more than $90 billion by 2026, up from $20.5 billion in 2020, according to research firm MarketsandMarkets. Fortunes will be made in this rapidly expanding industry, and investors are eager to place their bets on who they believe will be the winners.

A cannabis leaf is on top of a $100 bill.

Image source: Getty Images.

In recent weeks, traders have gravitated toward the cannabis companies viewed as likely consolidators. With many weed producers struggling to turn a profit, a wave of mergers and acquisitions has swept over the industry. Sundial's popularity on Reddit and other stock-focused trading forums has helped to support its stock price, which has allowed the company to raise hundreds of millions of dollars via share offerings. It's now intent on using that cash to invest in and acquire other cannabis businesses. 

Now what

Sundial's cash hoard could position it to scoop up bargains, particularly if its smaller rivals continue to struggle to generate profits. However, investors should note that Sundial has also produced net losses in recent quarters, and the dilution caused by its stock sales will make it even more difficult for the company to deliver meaningful per-share profits from its existing cannabis operations. Thus, Sundial's long-term future is essentially tied to management's ability to identify value-creating investments, which makes its stock a relatively risky bet.

Joe Tenebruso has no position in any of the stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy.

Invest Smarter with The Motley Fool

Join Over 1 Million Premium Members Receiving…

  • New Stock Picks Each Month
  • Detailed Analysis of Companies
  • Model Portfolios
  • Live Streaming During Market Hours
  • And Much More
Get Started Now

Stocks Mentioned

SNDL Inc. Stock Quote
$2.20 (-7.17%) $0.17

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

Related Articles

Motley Fool Returns

Motley Fool Stock Advisor

Market-beating stocks from our award-winning analyst team.

Stock Advisor Returns
S&P 500 Returns

Calculated by average return of all stock recommendations since inception of the Stock Advisor service in February of 2002. Returns as of 09/30/2022.

Discounted offers are only available to new members. Stock Advisor list price is $199 per year.

Premium Investing Services

Invest better with The Motley Fool. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services.