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Better Buy: Adobe vs. Shopify

By John Ballard - Jun 25, 2021 at 7:15AM

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These digital enablers continue to post stellar financial results. But which one is the best investment?

The pandemic accelerated the shift to digital services for many businesses, but the digital transformation continues to roll on in 2021. Both Adobe Systems (ADBE 1.20%) and Shopify (SHOP -2.26%) are leading the charge by offering innovative solutions in digital media and e-commerce.

Shopify has been the much faster grower, and that's reflected in the stock's performance. In 2020, Shopify's stock price rocketed up 184%, beating Adobe's return of 51%. Both companies reported stellar financial results in the most recent quarter. Shopify has continued to outperform Adobe in 2021, with the share price up 31.6% compared to 15.5% for the PDF inventor. 

Will Shopify continue outperforming Adobe? Let's compare the two companies to find out.

A manager using a tablet at a large manufacturing facility.

Image source: Getty Images.

Adobe: Riding the paper-to-digital acceleration 

Adobe stock is currently breaking out to a new high after reporting better-than-expected fiscal 2021 Q2 earnings results recently. The company's digital media business, including the Creative Cloud subscription service, posted a revenue increase of 25% year over year, beating management's guidance for 21% growth. 

Segment Fiscal Q2 2021  Year-Over-Year Growth
Digital media $2.79 billion 25%
Digital experience $938 million 21%
Total revenue $3.84 billion 23%

Data source: Adobe earnings release.

Adobe is seeing healthy demand trends for its Creative Cloud services, which include flagship products like Photoshop, Illustrator, and Lightroom. Students, artists, photographers, and other professionals continue to get more work done on their mobile devices, which is fueling demand for Adobe software.

Adobe is also seeing momentum with Document Cloud, including PDF documents and e-sign products. There were more than 300 billion PDFs opened in Document Cloud apps in 2020. The number of signed transactions in Adobe Acrobat spiked over 300%. The shift to remote work has obviously been huge for Adobe, but the long-term market opportunity is still significantly higher than Adobe's current annual revenue.

Adobe generated $14.4 billion in revenue over the last four quarters, but management estimates the addressable market for Acrobat applications alone at $11 billion. Adding in Creative Cloud and the company's business products (Experience Cloud), Adobe's total addressable market is estimated at $147 billion. In other words, Adobe can grow its business for a very long time, which could make the stock a great investment.

From a financial perspective, the appeal of Adobe's business to investors is its high-recurring revenue stream. Adobe generates virtually all its revenue from subscriptions, which made up 90% of Adobe's total revenue in fiscal 2020. This subscription-based business model leads to robust amounts of free cash flow that can be returned to shareholders through share repurchases or reinvested in the business in new software and features to create more demand. 

Shopify: Soaring e-commerce growth

Shopify is still reporting tremendous growth rates in revenue following the surge in demand for its services during the pandemic. In the first quarter, Shopify reported a revenue increase of 110% year over year, which came on top of a 47% increase in Q1 2020. 

There are 1.7 million businesses that rely on Shopify to provide them a digital storefront for selling online. Shopify also offers valuable services, including payment processing, shipping solutions, and email marketing, that help merchants grow their businesses. These business owners are experiencing tremendous success with Shopify, as noted by the 137% surge in Merchant Solutions revenue last quarter. This reflects the trend of merchants increasingly adopting additional services that Shopify offers.

Segment Q1 2021 Year-Over-Year Growth
Subscription solutions $321 million 71%
Merchant solutions $668 million 137%
Total revenue $989 million 110%

Data source: Shopify earnings release.

Most businesses start out with a subscription plan to use Shopify's platform for less than $50 per month. But as merchants have success, they tend to adopt more services, such as Shopify Capital and Shopify Shipping, which generate higher margins and pad the bottom line. 

Before the pandemic, Shopify was consistently unprofitable, but the growth in Merchant Solutions has started to affect the company's profitability in a big way. Over the last year, free cash flow totaled $615 million. That's a free cash flow margin of 17.8%, which isn't as high as Adobe, but Shopify could see its margin head higher down the road as merchant solutions continue to grow faster than subscription revenue.

Key stats Adobe Shopify
Market cap $273 billion $187 billion
Revenue (TTM) $14.4 billion $3.4 billion
Free cash flow (TTM) $6.6 billion $615.4 million
Price-to-sales ratio 19.2 54.4
Price-to-free-cash-flow ratio 42 305
Trailing cumulative five-year revenue growth 159% 1,120%

Data source: YCharts. TTM = Trailing 12 months.

Is Shopify worth its premium?

Shopify looks very expensive no matter which way you slice it. On a price-to-sales basis, the stock trades at a nosebleed multiple of 54, compared to Adobe's 19.2. Even if Shopify converted 35% of its revenue into free cash flow, it would still command a P/FCF multiple of 154. 

Shopify may be able to justify its lofty price tag. After all, e-commerce still makes up a small share of the $23 trillion global retail market. Sometimes great companies continue to trade at high valuation multiples for many years.

From my observations, the companies that serve the widest market tend to deliver the best gains over the long haul. Since both growth tech stocks trade at high valuations relative to their recent growth, I would buy the faster-growing business that is serving a multi-trillion global e-commerce market, and that would be Shopify.

John Ballard has no position in any of the stocks mentioned. The Motley Fool owns shares of and recommends Shopify. The Motley Fool recommends Adobe Systems and recommends the following options: long January 2023 $1,140 calls on Shopify and short January 2023 $1,160 calls on Shopify. The Motley Fool has a disclosure policy.

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Stocks Mentioned

Shopify Inc. Stock Quote
Shopify Inc.
SHOP
$39.84 (-2.26%) $0.92
Adobe Inc. Stock Quote
Adobe Inc.
ADBE
$451.02 (1.20%) $5.35

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

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