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Why The Original BARK Company Stock Surged 9.8% on Tuesday

By Beth McKenna - Jun 29, 2021 at 9:57PM

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Investors are enthused about the prospects for the dog-product subscription service company that recently came public via a SPAC.

What happened

Shares of The Original BARK Company (BARK 5.88%), a dog-centric omni-channel retailer, popped 9.8% on Tuesday, likely at least in part driven by a Wall Street analyst initiating coverage with a "buy" rating.

The company offers products for dogs primarily through monthly subscription services and is probably best known for its BarkBox, a box of toys and treats.

Shares of BARK came public in early June via a reverse merger with a special acquisition company (SPAC).

Youngish woman with long dark hair playing with Golden Retriever dog on front porch of a house.

Image source: Getty Images.

So what

On Monday, a Citigroup analyst initiated covered of The Original BARK Company with a buy rating. That makes the stock three-for-three in racking up a bullish initial rating from Wall Street. On June 10 and 14, respectively, Jefferies and Canaccord Genuity began coverage of the stock with a buy rating.

The Citigroup move likely enabled more investors to discover that BARK was now publicly traded and was also probably the nudge some investors who had been watching the stock needed to take the plunge and buy shares.

Of course, any time a stock rises significantly this year, the question comes to mind: Could it be a highly shorted "meme stock" being driven higher by the Reddit crowd pouring money in?

That does not appear to be the case here. Only 4.5% of BARK's float (shares available for trading) and 3% of its total shares were sold short as of June 15, the latest available data.

Now what

The Original BARK Company is a stock worth putting on your watch list. The company has a well-known brand and a rather unique business model.

Moreover, it's a great time for a pet-related company to join the ranks of the publicly traded. Pet ownership has risen sharply during the COVID-19 pandemic since many people have been home much more than usual. Combine that with the pandemic-driven surge in online shopping -- BARK's products are available on, as well as its own website -- and you have a powerful combination.


John Mackey, CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool's board of directors. Citigroup is an advertising partner of The Ascent, a Motley Fool company. Beth McKenna has no position in any of the stocks mentioned. The Motley Fool owns shares of and recommends Amazon and Jefferies Financial Group Inc. The Motley Fool recommends the following options: long January 2022 $1,920 calls on Amazon and short January 2022 $1,940 calls on Amazon. The Motley Fool has a disclosure policy.

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Stocks Mentioned

Bark Inc. Stock Quote
Bark Inc.
$2.52 (5.88%) $0.14, Inc. Stock Quote, Inc.
$143.18 (-0.26%) $0.37
Citigroup Inc. Stock Quote
Citigroup Inc.
$54.07 (-0.57%) $0.31
Jefferies Financial Group Inc. Stock Quote
Jefferies Financial Group Inc.
$35.01 (0.43%) $0.15

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