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Meet an E-Commerce Player Beating Amazon at Its Own Game

You won't believe how easy it is to return an item with this company.

By Brian Stoffel and Brian Feroldi Jul 11, 2021 at 7:15AM EST

Key Points

  • The convenience offered by Coupang beats even Amazon.
  • The company is constrained geographically...for now.
  • Increasing this one metric will be key for the company's outperformance.

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