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Why Defensive Stocks Might not Protect You Against a Stock Market Crash

By Dan Caplinger – Updated Aug 3, 2021 at 4:55PM

Key Points

  • Stocks were mixed on Tuesday morning.
  • One stock in a traditionally defensive area of the market saw a big decline following earnings.
  • Heightened valuations can make even defensive stocks risky.

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Markets were mixed on Tuesday, but one notable stalwart took a big hit to its share price.

Investors have been on edge lately, and it showed in Tuesday morning's stock market action. Wall Street clawed back some of its early losses, but major indexes remained mixed as market participants tried to balance worries about the pandemic against signs of continuing economic growth. As of 11:30 a.m. EDT today, the Dow Jones Industrial Average (^DJI 0.01%) was up 58 points to 34,897. However, the S&P 500 (^GSPC -0.16%) had eased lower by 3 points to 4,384, and the Nasdaq Composite (^IXIC) fell 89 points to 14,592.

In times of uncertainty, many investors turn to defensive stocks in areas like consumer staples. But with large numbers of shareholders all seeking the same protection against a stock market crash, valuations on defensive stocks can rise to a point at which they're just as vulnerable to disappointments as any other stock.

That's what investors in Clorox (CLX -1.07%) found out today, and it's a good warning for any investors who are overly reliant on the purportedly crash-proof reputation that defensive stocks have.

Clorox can't clean up

Shares of Clorox were lower by more than 11% Tuesday morning. The maker of bleach and other household cleaning products wasn't able to reassure its investors that it will be able to sustain the massive growth it has enjoyed over the past year.

Gloved hands with washcloth and spray bottle cleaning a countertop.

Image source: Getty Images.

Clorox's numbers for its fiscal fourth quarter, which ended June 30, were downright ugly. Revenue fell 9% from year-ago levels, and adjusted earnings plunged 61% year over year to $0.95 per share. Organic sales dropped 10%.

Clorox saw pressure across its business. The health and wellness segment suffered a 17% sales decrease, while lifestyle product sales dropped 3%. The bright spot was a 5% rise in international revenue, although segment sales would have declined were it not for an acquisition.

The company blamed the downturn largely on decelerated demand for products compared to the worst parts of the pandemic. Clorox emphasized that when you go back two years to try to take out the pandemic's impact, sales were up 13% over the longer period. Nevertheless, higher commodity costs wiped out savings from company efficiency efforts, weighing on the bottom line.

Even worse, Clorox expects tough times to continue. It projected a 2% to 6% drop in revenue for fiscal 2022, with adjusted EPS of $5.40 to $5.70 for the full year representing a decrease of more than 20% from the just-ended 2021 fiscal year. Higher commodity costs are seen continuing, dealing a blow of about 3 to 4 percentage points to gross margin.

The price of protection

With today's drop, shares of Clorox are now down by nearly a third from their highest levels about a year ago. That's a massive decline, especially given that the broader market has actually performed quite well over the same period.

Yet when you look at longer-term trends, you can see the heights to which defensive investors were willing to bid up Clorox's stock. In just eight months in late 2019 and early 2020, shares soared almost 60%, lifted largely on hopes that the stock would help provide protection from a bear market. To be fair, that strategy was successful in avoiding the downturn in stocks in February and March of 2020, but as it turned out, declines got pushed forward rather than being eliminated completely.

No stock is a sure thing, and even companies with reputations for being smart defensive plays aren't always effective. Clorox's losses today show that even stocks that appear safe can see big losses, and investors have to be prepared for whatever may come -- including a crash in which Clorox and other defensive stocks drop along with the overall market.

Dan Caplinger has no position in any of the stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy.

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Stocks Mentioned

Clorox Stock Quote
$147.43 (-1.07%) $-1.60
Dow Jones Industrial Average (Price Return) Stock Quote
Dow Jones Industrial Average (Price Return)
$33,852.53 (0.01%) $3.07
S&P 500 Index - Price Return (USD) Stock Quote
S&P 500 Index - Price Return (USD)
$3,957.63 (-0.16%) $-6.31
NASDAQ Composite Index (Price Return) Stock Quote
NASDAQ Composite Index (Price Return)
$11,049.50 (%)

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

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