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Nio Is Adding New Wrinkles to Tesla's Playbook. Does That Make It a Buy?

It could add two moats, in ways that Tesla hasn't captured.

By Brian Stoffel and Brian Feroldi Aug 8, 2021 at 8:00AM EST

Key Points

  • Battery-swapping could add a moat via high switching costs.
  • And the Nio House initiative is helping brand value.
  • But there's a lot more pure-play competition than in the United States.

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