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2 Important Things You Might Have Overlooked in Discovery's Q2 Results

These metrics provide a window into the media giant's potential future with its merger partner WarnerMedia.

By Rhian Hunt Aug 19, 2021 at 8:30AM EST

Key Points

  • Discovery is increasing its streaming viewership in important demographics, including younger audiences and women.
  • Linear subscribers declined 3% but direct-to-consumer subscribers rose to 17 million, with another million added by early August.
  • Advertising is generating $6 per American subscriber, helping Discovery increase its cash.

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