Please ensure Javascript is enabled for purposes of website accessibility

Why I'm Bullish on Wix Stock After Its Latest Earnings Report

By Brett Schafer – Aug 21, 2021 at 10:12AM

Key Points

  • Wix's revenue grew 34% year over year.
  • It just signed a big partnership with Vistaprint.
  • The valuation is near its lowest levels in the past year.

Motley Fool Issues Rare “All In” Buy Alert

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

The company put up another quarter of solid results, but investors still sold off the stock in the wake of the report.

On Aug. 11, website builder and online business platform Wix (WIX 7.03%) reported its second-quarter earnings results. The numbers looked solid with revenue growing 34% year over year and a major new partnership signed in the quarter.

However, due to uncertainty around the COVID-19 delta variant, management slightly lowered its guidance for the full year. The market didn't like this news, pushing the stock down as much 25% in the week following the report.

Shares are still down over 15% as of this writing, and this sell-off could be an opportunity for anyone looking to start a long-term position in Wix. Here's why I'm bullish on the stock after its latest quarterly results.

A person working on a computer.

Image source: Getty Images.

Steady growth

In the second quarter, revenue grew 34% year over year to $316.4 million. Collections, the total amount of money collected by Wix (not all of which can be recognized as revenue at once), in the quarter grew 29% year over year to $342.9 million. A lot of this growth is being driven by the business solutions segment, which encompasses the company's e-commerce offerings -- similar to Shopify.

In the quarter, business solutions revenue grew 75% year over year to $80.5 million and is becoming a larger part of the business each quarter. Management noted e-commerce accounted for 35% of total collections in the second quarter, up from 33% in the previous period.

Currently, business solutions have a low gross margin of 22% as Wix tries to scale the segment. Over time, margins should expand and will likely get close to what Shopify reports -- 55% in the latest quarter -- since the services are similar.

Since Wix's business is so reliable, it's able to predict how much money current customers will bring in, assuming its churn level stays the same. At the end of the second quarter, management estimated that over the next 10 years, it will collect $15 billion from its current customers. If Wix continues growing its customer base, that number should only expand over the next few years, creating a large, predictable revenue stream for the business.

Vistaprint and an app builder

In the second quarter, Wix made numerous announcements about partnerships and new product lines. First, in conjunction with the earnings release, management announced a new partnership with Vistaprint, an online platform that helps small businesses make promotional products like logos, business cards, and flyers.

Vistaprint customers will now use Wix exclusively to build an online presence and will also have access to the company's e-commerce tools. The integration will roll out in 2022, and Wix management expects it to add hundreds of thousands of subscriptions within the next five years.

The company also made a big product announcement this quarter with the launch of Branded App by Wix, a no-code app builder that costs $200 a month. The high price tag for this service means it might not be for every subscriber on the Wix platform, but the features look like a great value add for smaller companies that don't have the funds to pay for a full-time mobile developer.

The app builder requires no coding, lets you automatically migrate features from your existing Wix website, and automatically provides updates to keep it compatible with iOS and Android. Branded App by Wix may not be a big revenue driver in the near term, but it shows how the company continues to invest in new products to serve its customers.

Valuation looks reasonable

After the sharp drop in the stock, Wix now trades at a market cap of just under $12 billion. And with the company's fast-growing business, the valuation looks a lot more reasonable than it did at other points in the past year. The company is guiding for $1.255 billion in full-year revenue at the low end of its range. If it can hit that target, the stock trades at a forward price-to-sales (P/S) ratio of 9.5.

Considering the company's high gross margin of 62% -- which should only improve as business solutions scale -- and its reliable customer base projected to bring in $15 billion in collections over the next decade, a market cap of $12 billion should look like a bargain just three to five years from now. If you believe Wix can continue growing at a rapid pace over the next few years, now is the time to start a position in the website builder.

Brett Schafer owns shares of The Motley Fool owns shares of and recommends Shopify and The Motley Fool recommends the following options: long January 2023 $1,140 calls on Shopify and short January 2023 $1,160 calls on Shopify. The Motley Fool has a disclosure policy.

Invest Smarter with The Motley Fool

Join Nearly 1 Million Premium Members Receiving…

  • New Stock Picks Each Month
  • Detailed Analysis of Companies
  • Model Portfolios
  • Live Streaming During Market Hours
  • And Much More
Get Started Now

Stocks Mentioned Stock Quote
$90.49 (7.03%) $5.94
Shopify Stock Quote
$40.88 (10.04%) $3.73

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

Related Articles

Motley Fool Returns

Motley Fool Stock Advisor

Market-beating stocks from our award-winning analyst team.

Stock Advisor Returns
S&P 500 Returns

Calculated by average return of all stock recommendations since inception of the Stock Advisor service in February of 2002. Returns as of 11/30/2022.

Discounted offers are only available to new members. Stock Advisor list price is $199 per year.

Premium Investing Services

Invest better with The Motley Fool. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services.