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Why Under Armour Stock Lost 13% in September

By Jennifer Saibil – Oct 3, 2021 at 11:35AM

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The one-time leading brand is making a comeback, but there might be challenges along the way.

What happened 

Shares of athletic apparel maker Under Armour (UA 1.37%) (UAA 1.60%) dropped 13% in September according to data provided by S&P Global Market Intelligence. There wasn't any significant news about Under Armour in September, and in August the company demonstrated solid growth and raised its full-year guidance. The drop was most likely due to competitor Nike disclosing that it's having supply chain issues that will affect it in the coming months, and investor fears that the same issues will plague Under Armour in the short term.

Golfer on the green wearing Under Armour gear and holding a club.

Golfer wearing Under Armour clothing. Image source: Under Armour.

So what

Under Armour has been undergoing challenges for several years. Once a leading contender to challenge Nike for the top spot in activewear, the company began to decline amid a brand that went from premium to mass market and fraud allegations. 

Patrik Frisk took over as CEO in early 2020 and began to steer the company back toward growth with a new executive team and business strategy. Those efforts were hampered by COVID-19, but the company has demonstrated progress over the past few quarters, specifically in the recent second quarter. Revenue increased 91% year over year to $1.4 billion, and gross margin widened 20 basis points to 49.5%. Net income of $59 million was an improvement from a $183 million net loss in 2020. Based on that performance, management raised the full-year outlook from a high-teens to a low-twenties revenue increase.

Now what

In the second-quarter conference call, CFO David Bergman said that the supply issued negatively affected the company's gross margin by 10 basis points. He also said that third-quarter supply chain problems were already factored into the company's outlook, but that it's "a developing situation."

Even Nike shares fell on its supply chain news, despite its leading status. If the issues do expand, that puts a lot of pressure on Under Armour when it's in the thick of trying to make a consistent rebound, and that probably spooked Under Armour investors who were previously more confident in its turnaround.

Under Armour stock initially soared after its second-quarter earnings release in, but it began to fall through August and into September. The supply chain issues will eventually sort themselves out for all the key players, but in the meantime, when there's already risk associated with Under Armour stock, new investors may want to stay on the sidelines.

Jennifer Saibil has no position in any of the stocks mentioned. The Motley Fool owns shares of and recommends Nike, Under Armour (A Shares), and Under Armour (C Shares). The Motley Fool has a disclosure policy.

Stocks Mentioned

Under Armour Stock Quote
Under Armour
$8.88 (1.37%) $0.12
Under Armour Stock Quote
Under Armour
$10.14 (1.60%) $0.16
Nike Stock Quote
$112.20 (1.29%) $1.43

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

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