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Why Shares of SoFi Surged This Week

By Bram Berkowitz – Oct 14, 2021 at 5:23PM

Key Points

  • A Morgan Stanley analyst assigned the stock a higher price target, while CNBC's Jim Cramer also recommended buying the stock.

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The fintech company received several bullish calls from analysts and other stock influencers.

What happened

Shares of the popular fintech company SoFi Technologies (SOFI -1.29%) had jumped more than 20% on the week at the end of trading Thursday, after receiving several bullish calls from analysts and a television personality.

So what

On Monday, Morgan Stanley analyst Betsy Graseck initiated coverage on SoFi, assigning the stock an overweight rating and a $25 price target. Even after its run this week, SoFi trades at roughly $19.62 per share.

"Initiating on SoFi, a powerful revenue growth story as it ramps share of the consumer financial services wallet," Graseck wrote in her research note.

Graseck added, "Competition is rising among challenger FinTechs for Gen Y & Z, but SOFI has a leg up given its roots in the hardest part of consumer finance, lending, along with a robust digital offering."

Red line with arrow moving upward.

Image source: Getty Images.

SoFi considers itself a one-stop shop for high-income earners poorly served by the current financial services companies in the market. The company offers a variety of financial products from consumer lending products to cash management accounts to an online brokerage for investing. The company's plan is to cross-sell products to customers, which makes them more profitable and saves on customer acquisition costs.

Following Graseck's call, CNBC's Jim Cramer touted SoFi, referring to it as a "nouveau bank."

Now what

I am bullish on SoFi myself, as it is growing members at a fast clip and does have the ability to cross-sell products, which is what every bank hopes to achieve.

In 2020, SoFi acquired another fintech called Galileo that helps other fintech companies complete front- and back-end capabilities. Galileo is powerful and brings in a very solid stream of fee income, adding more revenue diversity. Lastly, SoFi appears to be close to obtaining a bank charter, which will streamline its banking operations and make its business more profitable.

Bram Berkowitz has no position in any of the stocks mentioned. The Motley Fool owns shares of and recommends SoFi Technologies, Inc. The Motley Fool has a disclosure policy.

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Stocks Mentioned

SoFi Technologies, Inc. Stock Quote
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SOFI
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