How Tiffany Made $15 Million From Cryptopunk NFTs

By Travis Hoium – Aug 13, 2022 at 10:06AM

Key Points

Tiffany reached 10,000 wealthy customers by offering a piece of jewelry tied to an expensive NFT.
The NFT offered is redeemable for a custom pendant.
After selling out quickly, this could be a great marketing tool for future product launches.
Investor Alert: Our 10 best stocks to buy right now ›

OTC: LVMHF

Lvmh Moët Hennessy - Louis Vuitton, Société Européenne

Market Cap

$267B

Today's Change

(-0.33%) -$1.75

Current Price

$533.75

Price as of June 17, 2025, 12:05 p.m. ET

Tiffany sold an NFT that was a brilliant marketing tool.

LVMHF (LVMHF -0.33%) owned Tiffany & Co recently sold an NFT redeemable for a Cryptopunk piece of jewelry. The offer was mocked on social media, but it brought in $15 million and could show the future of marketing in a digital world.

Travis Hoium has no position in any of the stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy.

Travis Hoium is an affiliate of The Motley Fool and may be compensated for promoting its services. If you choose to subscribe through fool.com/riiv, I'll earn some extra money that supports my channel. My opinions remain my own and are unaffected by The Motley Fool.

Premium Investing Services

Invest better with The Motley Fool. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services.

View Premium Services