DraftKings' (DKNG 1.18%) stock price increased after it was reported to have scored a deal with The Walt Disney Company's (DIS 1.24%) ESPN network. The sports-centric brand could do wonders to expand DraftKings' reach among fans in the U.S. This video highlights what each stands to gain from this agreement. 

Stock prices used were the afternoon prices of Oct. 8, 2022. The video was published on Oct. 10, 2022.