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Could NFTs be the future of loyalty programs?
Starbucks (SBUX 1.02%) has launched an NFT on the Polygon (MATIC 1.59%) blockchain and says it is seeing "unprecedented demand." Is this a fad or a way to fundamentally change loyalty for companies? Travis Hoium and Jon Quast discuss in the video below.
*Stock prices used were the end-of-day prices of Dec. 6, 2022. The video was published on Dec. 12, 2022.
Jon Quast has positions in Mastercard and Starbucks. Travis Hoium has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Mastercard, Polygon, Starbucks, and Visa. The Motley Fool recommends the following options: short January 2023 $92.50 puts on Starbucks. The Motley Fool has a disclosure policy.
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