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Peloton Is Having a TikTok Moment

TikTok could give Peloton a surprising boost.

By Travis Hoium – Jan 11, 2024 at 7:15AM EST

Peloton (PTON +0.78%) has partnered with TikTok to create a fitness hub within the video app. This is a big shift in content for both companies, but with billions of views, it could have a meaningful impact on Peloton.

In this video, Travis Hoium covers the deal and what metrics to watch to judge success for Peloton in 2024.

*Stock prices used were end-of-day prices of Jan. 8, 2023. The video was published on Jan. 8, 2024.

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About the Author

Travis Hoium
Travis Hoium is a contributing Motley Fool stock market analyst covering solar energy, technology, and growth stocks. Before The Motley Fool, Travis was a mechanical engineer at 3M and founded a virtual reality company. He holds a bachelor’s degree in mechanical engineering and a master’s degree in business administration from the University of Minnesota.
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Travis Hoium has positions in Peloton Interactive. The Motley Fool has positions in and recommends Lululemon Athletica and Peloton Interactive. The Motley Fool has a disclosure policy. Travis Hoium is an affiliate of The Motley Fool and may be compensated for promoting its services. If you choose to subscribe through their link, they will earn some extra money that supports their channel. Their opinions remain their own and are unaffected by The Motley Fool.

Stocks Mentioned

Peloton Interactive Stock Quote
Peloton Interactive
NASDAQ: PTON
$5.20
(+0.78%)+$0.04

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

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