Peloton (PTON 6.27%) has partnered with TikTok to create a fitness hub within the video app. This is a big shift in content for both companies, but with billions of views, it could have a meaningful impact on Peloton.
In this video, Travis Hoium covers the deal and what metrics to watch to judge success for Peloton in 2024.
*Stock prices used were end-of-day prices of Jan. 8, 2023. The video was published on Jan. 8, 2024.