Peloton Interactive (PTON -2.79%), once a darling on Wall Street, has struggled to regain its footing in the at-home exercise market. Shares trade at 97% off their January 2021 peak (as of Oct. 2). However, ongoing volatility has enabled opportunistic investors to buy low and sell high.
A $1,000 investment in this consumer discretionary stock at its 52-week low price of $3.65 on March 13 would be worth this much today.
Image source: The Motley Fool.
Since that dip, Peloton shares have soared 34%. That gain would've turned a starting $1,000 allocation into $1,340 in almost seven months. The stock continues to be extremely difficult to own. It has tanked 22% over the past two months.
Peloton's C-suite has looked like a game of musical chairs. The current CEO, Peter Stern, started the top job at the start of 2025. To his credit, extensive cost cuts have helped to clean up the company's financial situation. Peloton reported its first-ever full-year net profit in fiscal 2026 (ended June 30).
NASDAQ: PTON
Key Data Points
Stern's other priorities have included releasing new products, integrating artificial intelligence, and tapping the commercial market. At this point, however, it's almost as if the leadership team is throwing spaghetti at the wall to see what sticks and can bring back growth. Revenue in fiscal 2026 was 39% below the total from fiscal 2021, five years before.
Until there is clear evidence that customer demand is picking up, which might hint at Peloton being a durable business with long-term potential, this stock is too risky.
