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Is SoFi Stock a Buy?

It's down this year -- by a lot.

By Jennifer Saibil Mar 13, 2024 at 6:55AM EST

Key Points

  • SoFi reported its first profit, as expected, in the 2023 fourth quarter.
  • Its strategy of cross-selling to its customer base is leading to an engaged population and profitable business.
  • Investors may be looking to value SoFi more similarly to traditional bank stocks at this point.

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