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Rivian Faces Uphill Battle in Slowing EV Market

Rivian says it will get to industry-leading margins, but that may not be possible.

By Travis Hoium – Aug 8, 2024 at 5:45AM EST

Rivian (RIVN 2.07%) reported another massive loss in the second quarter but reiterated a goal of reaching 25% gross margins and 10% free cash flow margin. Is that possible? Travis Hoium digs into the numbers in this video.

*Stock prices used were end-of-day prices of Aug. 7, 2024. The video was published on Aug. 7, 2024.

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About the Author

Travis Hoium
Travis Hoium is a contributing Motley Fool stock market analyst covering solar energy, technology, and growth stocks. Before The Motley Fool, Travis was a mechanical engineer at 3M and founded a virtual reality company. He holds a bachelor’s degree in mechanical engineering and a master’s degree in business administration from the University of Minnesota.
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Travis Hoium has positions in General Motors. The Motley Fool has positions in and recommends Tesla. The Motley Fool recommends General Motors and recommends the following options: long January 2025 $25 calls on General Motors. The Motley Fool has a disclosure policy. Travis Hoium is an affiliate of The Motley Fool and may be compensated for promoting its services. If you choose to subscribe through their link they will earn some extra money that supports their channel. Their opinions remain their own and are unaffected by The Motley Fool.

Stocks Mentioned

Rivian Automotive Stock Quote
Rivian Automotive
NASDAQ: RIVN
$14.19
(-2.00%)-$0.29
Ford Motor Company Stock Quote
Ford Motor Company
NYSE: F
$12.18
(+0.04%)+$0.01
Toyota Motor Stock Quote
Toyota Motor
NYSE: TM
$189.00
(-3.10%)-$6.05
General Motors Stock Quote
General Motors
NYSE: GM
$78.41
(-0.37%)-$0.29
Tesla Stock Quote
Tesla
NASDAQ: TSLA
$411.25
(+3.14%)+$12.52
Ferrari Stock Quote
Ferrari
NYSE: RACE
$337.31
(+0.32%)+$1.06

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

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