Shares of Krispy Kreme (DNUT -1.84%) plunged 24.4% this week through Thursday, according to data from S&P Global Market Intelligence.

Krispy Kreme delivered a first-quarter earnings report that fell well short of expectations. Even though a decline in revenue was expected, due to a divestiture last year, Krispy Kreme's revenue came in even worse as the company continued to invest in expansion.

As a result, profits reversed to losses, forcing management to take on more debt and cut the company's dividend.

When the dividend becomes a donut

In the first quarter, Krispy Kreme saw revenue decline 15.2%, although organic revenue was down a more modest 1%. Still, that figure missed expectations by a fair amount. Even though sales came in soft, the company continued to invest in growth, expanding its global points of access by 21.4% relative to last year.

As a result of the softer-than-expected revenue per store but increased costs of that store growth, adjusted earnings before interest, taxes, depreciation, and amortization (EBITDA) fell a severe 58.8%, and adjusted net income fell from an $11.3 million profit last year to an $8.8 million loss.

Describing the results, management pointed to a "challenged" consumer, specifically noting, "macroeconomic, weather, and inflationary factors."

As a result of its desire to keep growing despite sinking sales per store, management decided to cut the company's dividend payout to zero, even as it took on more debt.

A group of people taking donuts from a box.

Image source: Getty Images.

Aside from the dividend cut, another troubling aspect was that Krispy Kreme said that it would not expand into any more McDonald's (NYSE: MCD) restaurants in the second quarter of this year. In the release, management said, "The Company is reassessing the deployment schedule together with McDonald's while it works to achieve a profitable business model for all parties."

This is somewhat troubling as the McDonald's partnership had been touted by management as a key potential growth driver; however, it looks as though the arrangement might not yet be profitable for Krispy Kreme at current sales levels.

Are cash-strapped consumers skipping dessert?

One potential bright spot was that management guided for things to improve a bit in the second quarter, with revenue guidance between $370 million and $385 million, along with adjusted EBITDA of $30 million to $35 million.

So, at least things aren't expected to get worse. That being said, Krispy Kreme is still making losses, and its debt has grown to $935 million as of the end of the quarter.

While the slashed dividend will help conserve cash, the high debt load combined with a highly uncertain macroeconomic picture makes Krispy Kreme a risky bet, even after its 24.4% decline this week.