Apple's (AAPL -0.42%) newest products are out, and it's hard to see this as a needle mover for the tech giant. New iPhones are nice, but they don't do anything to improve the refresh cycle. Features like language translation on AirPods are great, but they have been available on other devices for years. In this video, Travis Hoium shows how the trends are going for Apple's business.
*Stock prices used were end-of-day prices of Sept. 10, 2025. The video was published on Sept. 11, 2025.