During the five-year period leading up to its all-time high in November 2021, shares of Shopify (SHOP -7.85%) had surged 3,740% higher. The business was lifted by the pandemic as online shopping saw huge demand. This e-commerce stock might've diverged from reality, though.

Shares tanked in 2022, but now they're back on the upswing. In the past three years, the stock has rocketed 456% higher (as of Oct. 10). Why is Wall Street so bullish on Shopify? There might be one reason.

Shopify logo on phone screen and in background.

Image source: Getty Images.

Shopify is still registering fantastic growth

Investors are extremely optimistic thanks to durable growth that has accelerated. After the pandemic boom, Shopify's revenue increased by more than 20% in 2022, 2023, and 2024. And sales growth of 31% in the second quarter (ended June 30) was faster than the pace in the first quarter.

Gross merchandise volume continues to march higher, totaling $88 billion last quarter. This is a clear sign that the business has a very bright future as it further penetrates the e-commerce market on a global level.

Investors must be pleased with the bottom line

Shopify's impressive top-line growth has now resulted in profits. Operating income totaled $291 million in Q2. Not too long ago, this was a money-losing enterprise. It's become more financially sound.

Investors shouldn't rush to buy shares just yet. Shopify is a great company, but the stock prices in very lofty expectations.