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Is Bitcoin a Buy, Sell, or Hold in 2026?

Bitcoin's four-year cycle appears to be broken. Here's what's actually driving prices now -- and how to play it in 2026.

By Anders Bylund Dec 25, 2025 at 3:27PM EST

Key Points

  • Bitcoin's four-year halving cycle no longer drives prices the way it used to, because institutional buyers and ETFs have changed the game.
  • Strategy, Tesla, and 10 other companies have each converted at least $1 billion into Bitcoin on their balance sheets.
  • A 5% to 10% portfolio allocation to Bitcoin may be reasonable for long-term investors who can stomach the volatility.

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