Six years ago, on Dec. 23, 2019, I could have sold my Alphabet (GOOG 0.43%) (GOOGL 0.50%) shares at a market-crushing profit. After almost exactly nine years in my portfolio, my Alphabet Class A stock was up by 348%. The S&P 500 (^GSPC +0.04%) had gained 156% over the same period.
But I didn't rebalance this successful position. Now, those Alphabet shares have gained a total of 2,084% (or 2,096% if you include the minimal dividends the Google parent is paying nowadays). Every time I look at that chart, it reminds me of the classic Motley Fool Rule Breakers philosophy: Let winners keep winning.
NASDAQ: GOOGL
Key Data Points
This winner is winning again
On that note, Alphabet is up to its old market-beating tricks again. The stock is up 66% over the last year, outperforming the other six members of the "Magnificent Seven" club. Many investors back away from showstopping gains like these, fearing that the greatest gains must be behind them.
The move since 2019 is just one piece of evidence that Alphabet has what it takes to continue growing, even from a $3.8 trillion market cap. It's a leading force in online search and advertising, artificial intelligence (AI) platforms, early quantum computing research, driverless taxi services...
I could keep going, but you get the drift. Alphabet is winning in so many ways, it's kind of hard to keep track of all the trophies.
Image source: Alphabet.
The best time to buy was yesterday
In other words, it's not too late to buy Alphabet stock.
Imagine looking back at December 2025 from the end of 2030 or (even better!) 2040. You'll almost certainly be better off if you doubled down on Alphabet just below $330 per share than if you had sold it this winter. Yes, even if your stock position was up by thousands of percent already.
