Alphabet (GOOGL 1.66%) (GOOG 1.69%) shares have performed very well in the past. Over the trailing-10-year period, they have climbed 723%. This is a significantly higher return than the overall market.
Investors might believe that they won't achieve strong gains going forward, but that's a flawed view. I predict that this top tech stock will soar over the next decade. Here's one reason why.
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Digital advertising is a growth market
During Q3 2025 (ended Sept. 30), Alphabet brought in $74 billion in digital ad revenue (73% of its total), up 13% year over year. This makes it the largest business in this market.
The industry is expected to grow at a 15% compound annual rate through the rest of this decade. This provides a major tailwind for Alphabet to keep up its expansion, pushing up revenue and profits along the way. This should drive the stock higher.
NASDAQ: GOOGL
Key Data Points
Alphabet will dominate the artificial intelligence age
Alphabet is also figuring out how to generate revenue from new avenues in a world of more artificial intelligence queries. Its Gemini app has 650 million monthly active users. And Alphabet plans to display ads to free users in 2026.
Monetization here can be valuable for the company. And this demonstrates how Alphabet is adapting to changes in the search universe, operating from a position of strength.
